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The Halo Effect is a psychological bias where our overall impression of a person or brand influences how we perceive their other qualities. In marketing, this means that if customers like one product or experience, they’re more likely to view the ent

Don't get me wrong but a marketing strategy, 1 arrow two aims🎯 Make a decent amount of t-shirts, blanket , etc in which your startup logo is printed. Distribute it to needy people like poor ones or homeless. Name this a campaign and promote this c

The Framing Effect shows how the same fact can feel entirely different depending on how it’s presented. When a brand says “95% success rate,” customers feel confident — but if it says “5% failure rate,” they hesitate, even though both mean the same.

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

Short. Smart. Effective Nutella Campaign Name: Turning Bread into Breakfast Message: Nutella transforms ordinary bread into a delicious, exciting breakfast experience. Short Caption: "This is bread. This is breakfast. Nutella: Turning mornings swe

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times. Here is the short overview of what's the campaign is about, Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast” The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this eff