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Ever wondered how much the average Indian spends on alcohol and what brands they prefer?

Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

Desi Brands with Videsi Vibes: The Indian Labels That Sound International! - Royal Enfield: This iconic motorcycle brand hails from India, yet its name exudes a distinctly British charm. - Lakmé: Named after the French opera, this leading Indian co

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

Most Indians love alcohol, In fact, in the early 18th century, Indians used to drink Sura, Toddy and local fermented drinks But today they are replaced by a popular British drink called "whiskey" How did this Happen? During the British raj, th

Viral Marketing Strategy - 6 IWC SCHAFFHAUSEN is the luxury watch company with the valuation of 12.5 billion dollars. In early day's IWC is not so popular most of the people thinks that their watch are bad in looks and designs so his marketing tea

Indian Hotel’s Company Limited (IHCL) owns some of the world’s biggest hotel brands, including Taj, Claridges, Vivanta and others

D2C Brands Reshaping The Indian Consumer Market

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,