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In category creation burn is OK for acquiring customers, marketing, etc. But in other well established categories why businesses are burning? Because if competition?

Anonymous

Anonymous 1

Stealth • 8m

Yes. Sometimes as founders you need to have conviction on yourself, like Zuckerberg knew Facebook has a potential to be a better product than that of Orkut or MySpace or anyone else. He still burnt a lot. Made the brand. And look at him now.

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