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How Astrotalk Captured the Astrology Market Digital Presence and Marketing: User-Friendly Platform: Astrotalk's easy-to-use interface allows users to easily connect with astrologers, access personalized consultations, and explore various astrological services. Mobile Accessibility: Availability of mobile apps has made it convenient for users to access astrology services on the go. Targeted Marketing: Effective use of digital marketing strategies, including social media, search engine optimization (SEO), and content marketing, to reach a broad audienceCompetition and Market Dynamics Astrotalk does face competition from other online astrology platforms, such as: Astrosage: Offers similar services with a focus on Vedic astrology and a large database of resources. Ganeshaspeaks: Known for its astrology predictions and content. Astroyogi: Provides a variety of astrological services and content.

There’s great opportunity in disorganised markets, not all lead to a successful outcome but the opportunity is still there so they began when people found it stupid or ridiculous, made a lot of personal wealth for founders and early investors. The whole game is of value distribution and they did well. As for competition, there’s new Astro this and bs that is popping up now. AstroJudge is In the niche of children as they are trying to get a foothold in the market. No other competition as such apart from these two players. If you’re planning to startup in India and want to ensure success and get short term wealth through secondary shares etc then go for Astrology, Bollywood, Cricket and Devotion. Amazing take off and quick scaling into printing money for founders and early investors but then don’t lie to yourself and say you’re solving xyz problem. Just be honest to everyone and to yourself that you’re an opportunist and want to make a quick buck off of degenerates like youself.

Astrology is in general based on peoples insecurities and fears.. And People usually consult astrologers whenever they think something isnt going right in their life.. If u have seen any of their ads all the ads show such instances… Like when Job slashes Are increasing they released ads related to jobs Once that news settled down.. they released another add for depression and lovee.. Likewise targeting adds for usual people problems and targeting their insecurities.. And with increasing digitisation even elders are looking for digital options and solutions.. Huge market of insecurities served ryt..

People are jobless and are in fear

Raised 160 Cr for something that is proven to be a fraud by science 🤣🤣

It's monopoly because they are just making money out of people's foolishness!

They monetised people's want to know if they'll find love, be rich etc. Clever and sharp. Unethical? Can't say.

Seems like a scam to me since Elvish Yadav is doing its add.

By taking advantage of peoples fear. They always tell good things on 1st few calls and then some bad things to keep you retained. Terribly unethical.

It’s just a situation adjustable guess I think you know what is permutations and combinations that how they work on there They played a very good strategy that is marketing,where ever you see as a small ad it frequently comes. One other thing,everybody will be curious for first time they will just experience. In India many crores of People if they all try once also the company will be an unicorn for some years. And then slowly they will reduce the marketing and disappear from everybody. One good mastermind is behind them guys. But whatever I liked his strategy on betting on emotions. Thanking you Pruthvi

The TAM is very big but unorganised Astro sort of Fixed that problem by connecting people online and people love to know about there shelves so definitely demand was there and they touched the nerves of customers by advertising very specific type of problem relationship, job and so on overall he did a good job he made it organised but the way he manipulated customers from few specific advertisements which was very stupid as doesn’t make any sense that was little unethical

Random but this app is purely fake right?

When people believe in god's, when our tradition and cultures are thriving through this baba ji saying you will become this or that. And eventually Indians life's are becoming more depressed and desperate they don't have an option other than asking a person what my life going to shape and when it is happening. Astrotalk captured that type of market. Who are wanted to be successful just by asking how and when will they. They make their so well that. Even an 60 or more age people get engaged and addicted to this. It's a never ending game until all your money in the account ends.

Barrier to entry is huge, and secondly uncertain, a customer associated with them will be REALLY hard to acquire. Customers are often pretty loyalists. Secondly uncertain because tumhe figure karna tough hoga when their Astrologers are underperforming and The customer wants to move to some other platform, so you’ll always have to keep advertising, only to acquire loose change customers. Meaning leakages from their funnel.

Purely through deep psychologically targeted ads. Trust me when I say this, they play ads on taboos and situational stigmas, like when will one get their husband/wife/new spouse (as marriage is a huge social pressure driven thing for most men and women) when will one get that dream career, for rich people their desired plot, wealth etc. By playing these ads they addressed the most naive, blindly trusting when it comes to astrology kinda public (which is HUGE in India) and ofc discounts on top of that. When a product is this perfect, what can do go wrong. I mean superstition at discount!!! It sells!!