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Anonymous

Anonymous

Stealth • 9m

Are Newspaper advertisements and billboards helpful in marketing in today’s world?

Anonymous

Anonymous 8

Stealth • 9m

If you have a larger budget, billboards mixed with radio may reinforce an ad’s effectiveness. For example, the person is driving in a car, listening to your radio ad and then sees your billboard a mile later, they have an “aha moment.” The campaign “clicks.” Billboards either work with a really cheap call to action — say a McMaharaja — or an expensive call to action, such as enrolling in college. Middle tier stuff is usually a fail.

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