Hey I am on Medialย โขย 1y
If you have a larger budget, billboards mixed with radio may reinforce an adโs effectiveness. For example, the person is driving in a car, listening to your radio ad and then sees your billboard a mile later, they have an โaha moment.โ The campaign โclicks.โ Billboards either work with a really cheap call to action โ say a McMaharaja โ or an expensive call to action, such as enrolling in college. Middle tier stuff is usually a fail.
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