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Anonymous

Anonymous 8

Hey I am on Medialย โ€ขย 1y

If you have a larger budget, billboards mixed with radio may reinforce an adโ€™s effectiveness. For example, the person is driving in a car, listening to your radio ad and then sees your billboard a mile later, they have an โ€œaha moment.โ€ The campaign โ€œclicks.โ€ Billboards either work with a really cheap call to action โ€” say a McMaharaja โ€” or an expensive call to action, such as enrolling in college. Middle tier stuff is usually a fail.

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