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If you have a larger budget, billboards mixed with radio may reinforce an adโs effectiveness. For example, the person is driving in a car, listening to your radio ad and then sees your billboard a mile later, they have an โaha moment.โ The campaign โclicks.โ Billboards either work with a really cheap call to action โ say a McMaharaja โ or an expensive call to action, such as enrolling in college. Middle tier stuff is usually a fail.
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โPlease Give me a Jobโ Wired Billboards #2 Adam Pacitti, who graduated from the University of Winchester with a First Class degree in Media Studies, today unveiled a billboard in the London borough of Camden that reads โI spent my last ยฃ500 on this
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>Gaana App has been acquired by Radio Mirchi for Rs 25 lakhs. >Gaana App is an on-demand music streaming platform that was once a $500 million startup. >After failed merger and acquisition talks with Wynk Airtel, the app was acquired by Radio Mirch
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โBehind every good Ford is a Chevyโ Marketing Face off #3 Ford vs Chevrolet Two neighbouring South Carolina truck dealerships have started an ad war, putting up massive billboard signs jabbing at the otherโs vehicles. The feud started with a bil
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The Billboard That Got Naked to Get Noticed How do you sell something that no one wants to buy? Interbest, a Dutch outdoor advertising company, faced this exact challenge: empty billboards no one was booking. So what did they do? They made one of t
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Automotive Industry:- The automotive sector is deeply visualโpeople fall in love with the look of a car before they even learn about its features. Billboards advertising help brands play into this emotional connection. Picture this: You're on the h
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I have recently received an expired product from a new age brand called paradyes and I want to take legal action against them for not taking any action after my repeated complaints. This is a serious concern and a brand cannot so casually get away by
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