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Medial • 7m
Welcome to OUT OF THE BOX MAREKTING ! EP = 28 (Carlsberg's) "FREE BEER BILLBOARD" Carlsberg's marketing team awoke one day and decided to put a billboard in one of London's main streets. But there is a twist: unlike ordinary billboards, these pour free beer via a tap fixed to them. It also had a tagline "Probably the best poster in the world" People were amazed to see such a unique stuff, and who would say no to free beer?😭 Result: Do I even need to explain what happened after this .😂 Boom,Instant hit !! What Worked here: ■ Unexpected and unique ■ "High" experience ■ Word of Mouth Like and follow for more amazing stuff & You know exactly with whom to share🫡
Founder-Hexpertify.c... • 1y
“Please Give me a Job” Wired Billboards #2 Adam Pacitti, who graduated from the University of Winchester with a First Class degree in Media Studies, today unveiled a billboard in the London borough of Camden that reads “I spent my last £500 on this
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