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They might work. But it depends on your consumer persona. But there are so many other means for marketing - digital, community based, Offline etc. So it is about choosing the right one. Also depends on how niche vs mass your product is. But again it de

In a World of “fake news”, memes, unscrupulous headlines and stories from fly-by-night blogs, I still consider newspapers and Billboards credible.

Bill boards will work anyday, it totally depends on you marketing expenses. If you have a huge chuck you will eventually diversify. If not you will just do social media and yt, otts.

Newspaper maybe not, but billboards surely do help

If you have a larger budget, billboards mixed with radio may reinforce an ad’s effectiveness. For example, the person is driving in a car, listening to your radio ad and then sees your billboard a mile later, they have an “aha moment.” The campaign “clicks.” Billboards either work with a really cheap call to action — say a McMaharaja — or an expensive call to action, such as enrolling in college. Middle tier stuff is usually a fail.

I think now is the era of digital billboards..have seen several brands like zepto, boAt, Zomato, Blinkit using this, putting their billboards photoshopped pic, and they get a whole lot of traction.

For PhonePe it was. If your idea needs to spread to the remotest public then newspapers are a great solution

Have been selling Newspaper ads for 20+ years and have seen the ups and downs. I would like to say that no matter what the message combined with a strong call to action are the key factors in making any ad into a profitable one. What works for one may or may not work for the other, demographics, distribution and a whole list of factors come into play. Having a good sense of who your audience may be and how to reach them definitely puts print into any decision. Print may or may not be for everyone however I do feel that the landscape is still pointing to it as a way to effectively promote oneself.

See, instinctively, when I’m out, I do look here and there a hell lot, so I think for people like me its great to suddenly see an amazing spotify billboard, definitely works.

Bangalore mei Acko insurance is doing is so much. Surely working for them.

Yes definitely brand building me kam ata he

Depend on your strategy's for marketing

I think bill boards work but you just grab the attention in weird way.. such that it should feel the people like "let me try it once"

In my opinion Gen Zs value authenticity and real experiences. Outdoor advertising allows brands to showcase their values and personality in a tangible and genuine way, resonating with the generation and their ideas.

Yes, they can work wonders with right campaign. But still others remain at the top no matter what.