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It's very very difficult for a person comes from middle-class families to raise money based on blue print. (Pre seed, pre revenue) Everyone said, business start Karo fir invest karenge. Aree bhai, business start karne keliye hi funds chahiye. Hamara

Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to

Now, this was unexpected… A reality check ! And not just any reality check, one delivered by a cabinet minister, at one of the largest startup events: Startup Mahakumbh ! Huge respect to Piyush Goyal Ji for holding up a mirror to the entire startup

In recent years, influencers have turned from creating content to building businesses, using their massive social media followings. Take Gaurav Taneja's brand Beastlife, His success shows how influencers can quickly monetize their fanbase. However,

As you may be aware D2C brands face - 1. A notable 80% of carts gets abandoned, 2. A substantial 83% of online shoppers actively seek support, 3. A significant 73% prioritize their buying experience, and 4. An impressive 55% of businesses that use c

How India's Startup Aid Compares to World Standards This readily shows that all around the globe, ⤷ 87% incubated startups survive for above 5 years against 44% predecessors (InBIA) ⤷ 2.3x faster on funding & an 18-month advantage on scale (HBR, MIT

Part 2 Talent Acquisition: Attracting and retaining skilled talent is a significant challenge. Many startups struggle to compete with larger companies offering better compensation and job security. Mentorship and Guidance: There is often a lack of e

Byju’s story has come to an end. To be honest, it feels sad to see an Indian-origin startup fail to meet expectations. Byju’s which was valued at 22 Billion Dollars at one point in time is not standing at Zero $. The founder says it's the investor’

As founders, we obsess over product-market fit, but what about people-culture fit? Sustained team engagement isn’t about ping-pong tables or free snacks. It’s about what happens in the trenches, how we recognize effort, invest in growth, and build t