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How is tam a challenge it should be given priority before starting a start up and scaling is dependent on tam. It is something like you can't overcome tam unless you are in category creation startup. If tam Is small then you know how much you can sca

However, many startup choose niche category but after some operations,they realise that it's very small market in terms of user and expansion. That's why I think. Correct me if I am wrong..

Yea that's why I mentioned it should be addressed before getting fully involved in startup. For eg if you aren't able to consider how big market is then after few minor operation it would be clear how big tam is , so it has nothing doing with scalin

Yes it should be recognised earlier, but most of the founders fails to do that..