Back

The Great Indian Honey Scam: A Sticky Fraud🍯🐝 Think your honey is pure? Think again. A shocking investigation by the Centre for Science and Environment (CSE) found that many top Indian brands sell adulterated honey laced with sugar syrups, often i

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

🦷We brush twice a day but do we know what’s inside our toothpaste? Sugar? No. Fluoride? Maybe. Chemicals you can’t pronounce? Definitely. We’ve trusted the same tubes for decades — Tollgate, Mecsodent, Harbour and believed every swirl of foam mean

Why Smart Brands Invest in ORM Services for Businesses In today’s digital-first world, your online reputation is your brand's currency. Consumers Google you before they trust you. A few bad reviews or negative articles can stop potential customers f

Byju's is making significant efforts to save itself, but nothing seems to be working. You can rectify a company's poor performance once, but if its reputation is tarnished, it may never recover. Byju's has failed badly in this regard. Their customer

𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿’𝘀 𝗧𝗿𝗮𝗽: “𝗜 𝗞𝗻𝗼𝘄 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴” In my 5 years of startup consulting, I’ve met brilliant founders with game-changing ideas. But a few carried one dangerous belief—they already knew it all. ❌ They dismissed feedb

Are you a generalist or a specialist? Think of the place you work at as your cricket team. An all-rounder is known as generalist and a spinner is known as specialist in the corporate world. Do they get paid the same? Depends on who you ask. If you

🇮🇳 STOP BEING A MARKETING TARGET! PRIORITIZE YOUR HEALTH! 🚨 The perception that marketers can sell just about anything is a dangerous narrative that we need to break. You are being fooled. Aggressive, misleading, and celebrity-backed ads are des

Entrepreneurs! How is your life looks like right now?, I am sure that you are glad that you started and scaled this business, But did you still love what you are doing with your business? How does your schedule looks like? Does building systems a

Indian tech founder kills his wife and son, then dies by suicide in the US. > CEO of HoloWorld - a company ahead of its time. > Former Microsoft employee. > 44 international patents. > Expert in robotics. > TEDx speaker. But what’s inside? No one k