Head of Marketing @P... • 1y
Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition
See MoreHey I am on Medial • 1y
The new generation's reluctance to bargain is impacting small businesses in tier 2 cities. Shop owners expect negotiation hence they inflate prices, but when customers don't, they feel overcharged or deceived, leading to lost trust and repeat busines
See MoreBusiness enthusiasti... • 5m
Case Study of Naturals (mini pack) Introduction Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed India’s salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering w
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