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News on Medial
Zomato Premier League claims 4 Mn engagement in 3 weeks
Entrackr
·
1y ago
Medial
Consumer engagement is a key for driving scale and to cash on IPL fever, Zomato had introduced in-app gamification feature ZPL. It lets users predict the winner of that day’s match and earn rewards. Within 3 weeks of ZPL, it claims over 4 million engagement and collectively saved Rs 8 crores. NCR has made over 1 million predictions, mentions a company press statement.
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Related News
Online platforms take to gamification to boost user engagement
Economic Times
·
1y ago
Medial
Various platforms like YouTube, Google Pay, Amazon, Zomato, Cred, and LinkedIn have adopted gamification as a strategy to increase user engagement, conversions, and ad revenues. Gamification involves using hyper-casual, tap-and-play games to engage customers and enhance revenue. For example, LinkedIn found that playing games on their platform was professionally rewarding for users. Similarly, Google Pay's Diwali stamps game went viral and boosted customer experience. Zomato's Zomato Premier League increased customer conversions and orders. Amazon and YouTube have also incorporated gamification to maximize ad revenues. The gamification market is projected to grow significantly, with the global market size estimated to reach around $116.68 billion by 2032.
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Grapevine: Boat, Zomato, Brookfield, Porter, Piramal-Bain ARC, Oyo, MPL in news
VCCircle
·
8m ago
Medial
Gentari Sdn Bhd will acquire a renewables portfolio from Brookfield Asset Management. Zomato has hired Morgan Stanley, Boat has appointed bankers for their QIP, while Oyo, Porter, and Mobile Premier League (MPL) are also making headlines. Private equity firms are reportedly in talks to invest in Porter.
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MPL Parent M-League’s FY24 Revenue Jumps 22% To $128 Mn
Inc42
·
9m ago
Medial
M-League, the parent company of gaming unicorn Mobile Premier League (MPL), reported a 22% increase in operating revenue to $127.9 million in the fiscal year 2023-24. Despite the impact of a 28% GST on online gaming, the company's revenue in India grew by 35% to approximately $88 million. Furthermore, M-League achieved break-even with an adjusted EBITDA of $0.2 million, compared to an adjusted EBITDA loss of $44.7 million in the previous fiscal year.
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Premier League forms five-year AI partnership with Microsoft - The Economic Times
Economic Times
·
1m ago
Medial
The English Premier League has partnered with Microsoft in a five-year deal to incorporate AI technology into its digital platforms. Microsoft's Copilot will offer audiences insights into clubs, players, and matches, utilizing data from over 30 seasons, 300,000 articles, and 9,000 videos. This collaboration aims to enhance fan engagement by streamlining vast data troves, following AI adoption trends seen in other sports leagues like Spain's LaLiga. The Premier League's digital infrastructure will also transition to Microsoft Azure.
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Live entertainment, sports becoming favourites for the youth, says BookMyShow CEO Ashish Hemrajani
Economic Times
·
1y ago
Medial
Live entertainment and sports are gaining traction as popular forms of entertainment among young people, according to Ashish Hemrajani, the founder and CEO of BookMyShow. He highlighted the commercial potential of these industries, citing the growth of platforms like the Indian Premier League (IPL) and Women's Premier League (WPL) in cricket. Hemrajani also emphasized the rise of the live events business and the opportunities it has created for creators and artists. He mentioned how OTT platforms have capitalized on theatrical releases during the pandemic and the increasing economic value for content creators in the industry. Zomato also entered the live events booking segment, as there is a growing interest in attending live events among consumers.
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JioCinema Partners ShareChat & Moj To Showcase Its Sports Content
Inc42
·
1y ago
Medial
Reliance-backed JioCinema has partnered with short-video social media platforms ShareChat and Moj to showcase its sports content, including Indian Premier League, Women’s Premier League, Indian Super League, and the 2024 Olympics. Through this partnership, ShareChat and Moj's combined user base of over 325 million will have access to JioCinema's sports content and behind-the-scenes stories. The move comes as JioCinema aims to expand its customer base and establish a stronger presence in the OTT market. The recently announced merger between Reliance and Disney is also expected to contribute to JioCinema's growth in the sports segment.
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IPL becomes a decacorn with a valuation of nearly Rs 90,000 crore
IndianStartupNews
·
1y ago
Medial
Indian Premier League (IPL) has reached a decacorn status, becoming one of the few Indian startups valued at over $10 billion, according to a report by Brand Finance. With a 28% increase in valuation, IPL's growth has been driven by factors including full-capacity stadiums, increased viewer consumption, a lucrative media rights deal, expansion of the revenue pool, addition of two franchise teams, and the launch of the Women's Premier League. Mumbai Indians tops the list as the most valuable IPL franchise, followed by Chennai Super Kings. IPL franchises are also expanding their global reach.
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GST Shockwave Hits IPL 2024 Marketing Fund for Fantasy Gaming Apps
StartupTalky
·
1y ago
Medial
The recent imposition of a 28% Goods and Services Tax (GST) on fantasy gaming apps in India has disrupted the industry, particularly during the Indian Premier League (IPL) 2024 season. The high tax rate has caught many gaming operators off guard, hindering their marketing efforts and user engagement strategies. This has led to challenges for fantasy gaming platforms during one of the most anticipated sporting events of the year. The industry is now reassessing strategies and business models to cope with the financial burden imposed by the GST.
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DevOps startup Facets.cloud raises $4 million in funding
Economic Times
·
1y ago
Medial
Facets.cloud, a self-serve infrastructure management platform, has secured $4 million in seed funding led by 3one4 Capital. The platform simplifies cloud deployment workflows, enhancing developer productivity. Other investors include Neon, former 100x Entrepreneurs, and angel investors such as Postman CEO Abhinav Asthana. The startup was founded by former executives from Capillary Technologies and aims to use the funding to expand in the US market, promote platform engineering, and enhance product offerings. Facets.cloud currently serves clients like Mobile Premier League and Treebo.
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Bengaluru gears up for Unicorn Premier League 2024
Entrackr
·
1y ago
Medial
Starting February 16, top unicorn startups are going to battle it out on the cricket field in Bengaluru with Entrackr’s Unicorn Premier League 2024. The 10-day long event with 34 matches between 12 teams will see the first set of games played between Flipkart, Zerodha, boAt and Pine Labs. Other teams throughout the league include Razorpay, Apna, Meesho and Groww. More than 5,000 people from over 100 startups are expected to attend the tournament. Each team of 11 players will also see significant participation from women team mates. These unicorns will compete to claim the coveted UPL trophy and a cash prize of Rs 20,00,000. The player of the tournament, best batter (Orange Cap) and bowler (Purple Cap) along with the person of the matches will receive cash prizes and gifts. Partners for this event include beatXP, Renee Cosmetics, Bonomi Coffee, Spinny, Medial, Cannnarma, and more. Entrackr had organized the first edition of Unicorn Premier League last year in Gurugram. The tournament was held with 15 teams participating in matches held across several weeks, before Makemytrip took the trophy by beating Pristyn Care. The successful tournament concluded with much fanfare at the closing ceremony where cricket superstar Virendra Sehwag was present as the event’s chief guest. Aloke Bajpai (ixigo), Kunal Bahl (Snapdeal), Aman Gupta (boAt), Niraj Singh (Spinny), Ashneer Grover (BharatPe and Third Unicorn), Tej Kapoor (IvyCap Ventures) and Upasana Taku (MobiKwik) were some other notable personalities who attended the grand finale. Details of UPL 2024: Dates: February 16 to 25. Venue: Cric Biz Cricket Academy, Neraluru. Teams: Zerodha, Groww, Flipkart, Verse, Slice, Pristyn Care, boAt, PineLabs, Razorpay, Apna, Meesho, Mensa Brands. For more information, please visit the official website of Unicorn Premier League.
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