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JioCinema Partners ShareChat & Moj To Showcase Its Sports Content

Inc42 · 1y ago

JioCinema Partners ShareChat & Moj To Showcase Its Sports Content

Reliance-backed JioCinema has partnered with short-video social media platforms ShareChat and Moj to showcase its sports content, including Indian Premier League, Women’s Premier League, Indian Super League, and the 2024 Olympics. Through this partnership, ShareChat and Moj's combined user base of over 325 million will have access to JioCinema's sports content and behind-the-scenes stories. The move comes as JioCinema aims to expand its customer base and establish a stronger presence in the OTT market. The recently announced merger between Reliance and Disney is also expected to contribute to JioCinema's growth in the sports segment.

Related News

JioCinema to showcase sports content on ShareChat and Moj

Economic Times

Economic Times · 1y ago

JioCinema to showcase sports content on ShareChat and Moj

JioCinema has partnered with Indian social media platform ShareChat and its short-form video app, Moj, to feature sports content including the WPL, IPL, Indian Super League, and the Olympics. The collaboration aims to expand JioCinema's reach among regional content consumers by integrating with social platforms. ShareChat and Moj will contribute a wider audience and enhance regional content presentation across multiple languages. Users will also gain access to unique storytelling and insights from dressing rooms through JioCinema's experts. The curated content will be available on JioCinema handles on both ShareChat and Moj.

Mukesh Ambani's JioCinema partners with ShareChat and Moj; Here's why

IndianStartupNews

IndianStartupNews · 1y ago

Mukesh Ambani's JioCinema partners with ShareChat and Moj; Here's why

JioCinema, owned by Mukesh Ambani's Jio platform, has formed a partnership with ShareChat and its short-form video app Moj. The collaboration aims to offer a wide range of sports content, including major events like the IPL, Indian Super League, and the Olympics. With ShareChat and Moj's combined user base of over 325 million, JioCinema aims to deliver a more enriched viewing experience by providing multi-lingual commentary and 4K feeds. This partnership is expected to revolutionize the consumption of sports content in India and boost JioCinema's position in the OTT sports market.

Sharechat shuts its fantasy platform Jeet11, lays off 5% employees

YourStory

YourStory · 2y ago

Sharechat shuts its fantasy platform Jeet11, lays off 5% employees

Mohalla Tech, the parent company of ShareChat and Moj, has shut down its fantasy gaming platform Jeet11, resulting in layoffs of about 5% of its workforce. The move follows Mohalla Tech's decision to cease operations of Jeet11 due to cash considerations. The company clarified that most of the laid-off employees were from non-tech roles, while tech employees would be absorbed into ShareChat and Moj. The decision comes after ShareChat's recent $520 million funding round, which valued the company at $5 billion.

Sharechat to ramp up investments in algorithms to improve user retention

Livemint

Livemint · 9m ago

Sharechat to ramp up investments in algorithms to improve user retention

Mohalla Tech, the parent company of Sharechat and Moj, plans to invest more in improving its algorithms to provide better content suggestions for users. The company aims to enhance user retention by offering personalized and accurate algorithms. Sharechat experienced a 25% increase in user retention rate in FY24. While the company's operating revenue grew by 23% in FY24, losses remained at ₹1,897 crore, indicating ongoing challenges in scaling a homegrown social media platform. Mohalla Tech raised $65 million in debt financing and is considering potential acquisitions to expand its offerings. The company aims to go public in the next 18-24 months.

JioCinema announces new ad-free premium plan for ₹29 a month

Livemint

Livemint · 1y ago

JioCinema announces new ad-free premium plan for ₹29 a month

JioCinema, the video streaming platform of Reliance Industries, has introduced new subscription plans to compete with Netflix, Disney+Hotstar, and Amazon Prime Video in the Indian OTT market. JioCinema Premium offers ad-free content in multiple languages, including original series and movies, for ₹29 per month. They also provide a family plan for ₹89 per month that allows streaming on up to four devices simultaneously. JioCinema will continue to offer some free content through ad-supported plans, including sports content and entertainment programming. The new subscription plans undercut the pricing of competitors like Netflix, Disney+Hotstar, and Amazon Prime Video.

ShareChat appoints Gaurav Jain as chief business officer

Economic Times

Economic Times · 1y ago

ShareChat appoints Gaurav Jain as chief business officer

ShareChat has appointed Gaurav Jain as its Chief Business Officer (CBO) to strengthen ties with digital agencies and help marketers leverage the power of short-form videos. Jain, previously the head of emerging business at ShareChat and Moj, aims to drive the growth of the ad business amidst the short-form video boom in India. The parent company of ShareChat, Mohalla Tech, reported a 62% rise in revenue but a 38% increase in losses for FY23. ShareChat is striving to achieve profitability by 2025, focusing on multiple revenue streams including virtual gifting and chat room offerings.

ShareChat appoints TikTok’s Nitin Jain as CTO

Economic Times

Economic Times · 8m ago

ShareChat appoints TikTok’s Nitin Jain as CTO

ShareChat, a Bengaluru-based social media company, has appointed Nitin Jain as its Chief Technology Officer (CTO). Jain, who has previously worked for companies such as Tokopedia, Gojek, and TikTok, will be responsible for developing and implementing technology across ShareChat and Moj platforms. With over two decades of experience in scaling technology-driven businesses, Jain's expertise in fields like AI and big data is expected to drive growth and enhance user experience at ShareChat. The company, founded in 2015, is backed by prominent investors including Google, Twitter, and Temasek Holdings.

Moj, ShareChat partner with Integral Ad Science for media quality measurement

Economic Times

Economic Times · 1y ago

Moj, ShareChat partner with Integral Ad Science for media quality measurement

Moj and ShareChat have partnered with Integral Ad Science (IAS) to deploy media quality measurement for advertisers on their platforms. Advertisers can now measure and report viewability, invalid traffic, and app-level brand safety using IAS tags. They will also receive a post-campaign analysis report validating the success of their campaigns. ShareChat is also partnering with another global brand to measure advertising effectiveness on their platforms, aiming to demonstrate that short-form videos deliver real business results.

For creators, regional apps are the gift that keeps on giving

Economic Times

Economic Times · 1y ago

For creators, regional apps are the gift that keeps on giving

Mid-tier content creators in India are exploring regional and local language platforms like ShareChat (Moj), Rooter, and Eloelo to earn money through virtual gifts. These platforms allow creators to host shows or chat rooms where audiences can participate and send virtual gifts or pay subscription fees. The trend of virtual gifting is gaining popularity due to its simplicity and appeal to Gen-Z users. The market for virtual gifting in Indian short video platforms is expected to reach $1.7 billion by 2030. Creators are earning substantial amounts through virtual gifting and brand collaborations on these platforms.

JioCinema signs exclusive deal with Pokemon for children's shows and movies

Livemint

Livemint · 1y ago

JioCinema signs exclusive deal with Pokemon for children's shows and movies

Reliance's entertainment unit, JioCinema, has signed an exclusive deal with The Pokemon Company, making it the exclusive platform partner for Pokemon's shows and movies in India. JioCinema aims to expand its content offerings and compete with streaming services like Disney and Netflix in the growing Indian streaming market. The deal includes dubbing the content into three Indian languages to cater to a wider audience. JioCinema plans to add around 3,000 hours of children's content, including movies and shows from various production studios.

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