News Post

Live entertainment, sports becoming favourites for the youth, says BookMyShow CEO Ashish Hemrajani

Economic Times · 5m

Live entertainment and sports are gaining traction as popular forms of entertainment among young people, according to Ashish Hemrajani, the founder and CEO of BookMyShow. He highlighted the commercial potential of these industries, citing the growth of platforms like the Indian Premier League (IPL) and Women's Premier League (WPL) in cricket. Hemrajani also emphasized the rise of the live events business and the opportunities it has created for creators and artists. He mentioned how OTT platforms have capitalized on theatrical releases during the pandemic and the increasing economic value for content creators in the industry. Zomato also entered the live events booking segment, as there is a growing interest in attending live events among consumers.