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Wellness startup Habuild aims to promote healthy living and habit building through yoga

YourStoryYourStory · 1y ago
Wellness startup Habuild aims to promote healthy living and habit building through yoga
Medial

Nagpur-based wellness startup Habuild hosted a 21-day online yoga challenge in January, attracting over 450,000 participants from 92 countries. The event aimed to encourage individuals to embrace physical activity and stick to their wellness goals. The challenge set a Guinness World Record for the most number of yoga participants in a single session with 246,252 attendees. Habuild offers community-based programmes focused on yoga, healthy eating habits, exercise, and mindfulness, and delivers its services primarily through YouTube and Zoom. The startup plans to introduce yoga programmes for children and develop targeted initiatives for diseases such as diabetes and hypertension.

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WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

EntrackrEntrackr · 23d ago
WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round
Medial

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release. Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points. According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030. WiseLife aspires to do a lot more experimenting and develop even better products and content for yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.

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