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Wellness startup Habuild aims to promote healthy living and habit building through yoga

YourStoryYourStory · 1y ago
Wellness startup Habuild aims to promote healthy living and habit building through yoga
Medial

Nagpur-based wellness startup Habuild hosted a 21-day online yoga challenge in January, attracting over 450,000 participants from 92 countries. The event aimed to encourage individuals to embrace physical activity and stick to their wellness goals. The challenge set a Guinness World Record for the most number of yoga participants in a single session with 246,252 attendees. Habuild offers community-based programmes focused on yoga, healthy eating habits, exercise, and mindfulness, and delivers its services primarily through YouTube and Zoom. The startup plans to introduce yoga programmes for children and develop targeted initiatives for diseases such as diabetes and hypertension.

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WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

EntrackrEntrackr · 7m ago
WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round
Medial

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release. Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points. According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030. WiseLife aspires to do a lot more experimenting and develop even better products and content for yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.

PhysicsWallah enters yoga and wellness, raises stake in Kamya Yoga & Wellness

EntrackrEntrackr · 4h ago
PhysicsWallah enters yoga and wellness, raises stake in Kamya Yoga & Wellness
Medial

PhysicsWallah enters yoga and wellness, raises stake in Kamya Yoga & Wellness Edtech major PhysicsWallah (PW) has forayed into the yoga and wellness segment by increasing its stake in Kay Lifestyle and Wellness Private Limited (Kamya Yoga & Wellness), according to regulatory disclosures filed with stock exchanges. In an exchange filing dated February 5, PW board has approved the second tranche of investment in Kay Lifestyle, involving the subscription of 300 Series Seed Compulsorily Convertible Preference Shares (CCPS). The investment, valued at Rs 1.5 crore, increases PW’s shareholding in the wellness company to 41.18% on a fully diluted basis. PW had entered into a shareholders’ agreement (SHA) and share subscription agreement (SSA) with Kay Lifestyle and its shareholders on April 15, 2025, under which it committed to invest in the company in multiple tranches. The edtech firm had completed the first tranche earlier, acquiring 1 equity share and 399 Series Seed CCPS. Under the terms of the agreements, PW can subscribe to up to 999 CCPS, potentially taking its ownership in Kay Lifestyle to 50% on a fully diluted basis, subject to the fulfilment of agreed conditions. Founded in January 2025, Kay Lifestyle and Wellness operates in the health, fitness and wellness space, offering services across yoga, meditation, nutrition and related wellness programmes. The company reported a turnover of Rs 1.17 crore for the period ended December 31, 2025, according to the disclosure. The investment appears to be largely non-strategic, aimed at leveraging Physics Wallah’s existing technology and infrastructure to build a community-led ecosystem, while also aligning with its broader intent to back women-led entrepreneurship. The move signals PW’s push beyond its core edtech business, as the company explores adjacent consumer-focused segments following its public market debut. PW said it expects to complete the proposed investment within one year, in line with timelines outlined in the agreements.

ApClub raises Rs 2 Cr in pre-seed round led by Curefit Healthcare and PedalStart

EntrackrEntrackr · 6m ago
ApClub raises Rs 2 Cr in pre-seed round led by Curefit Healthcare and PedalStart
Medial

Snippets ApClub raises Rs 2 Cr in pre-seed round led by Curefit Healthcare Bengaluru-based fitness startup ApClub has raised Rs 2 crore in its maiden pre-seed funding round led by Curefit Healthcare, with participation from startup accelerator PedalStart and select angel investors. The proceeds will be used to scale operations, expand its team, and diversify its doorstep fitness offerings. The capital will also support the firm to launch new wellness formats like group classes and sports coaching for children and adults. ApClub also aims to build long-term offerings such as managing apartment clubhouses and gyms. Founded in October 2023, ApClub offers personalised fitness and wellness services at users’ homes or within housing complexes, including strength training, yoga, weight loss programs, Pilates, and more. It currently operates in over 40 apartment communities across Bengaluru and has served nearly 500 customers to date. The startup runs through a web-based platform and plans to launch its mobile app by the second half of 2025. The startup is targeting $1 million in ARR by 2026 and intends to expand into other metro and tier-I cities beyond Bengaluru. ApClub competes in the broader urban wellness market where convenience, customisation, and offline reach are becoming core differentiators.

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