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Nat Habit’s revenue grows 80% in FY24, losses remain flat

EntrackrEntrackr · 9m ago
Nat Habit’s revenue grows 80% in FY24, losses remain flat
Medial

Nat Habit’s revenue grows 80% in FY24, losses remain flat Nat Habit, a personal care startup focused on fresh and natural beauty products, recorded an 80% jump in revenue during the fiscal year ending March 2024. Despite the strong growth, the company’s net losses remained largely unchanged during the same period. Nat Habit’s revenue from operations increased by 80% to Rs 72 crore in FY24 from Rs 40 crore in FY23, according to its financial statement sourced from Registrar of Companies (RoC). Founded by Swagatika Das and Gaurav Agarwal in 2018, Nat Habit offers Ayurvedic personal care products such as shampoo, face wash, moisturiser among others. Sale of these products was the sole source of revenue for the company during the said fiscal year (FY24). Advertising remained the company’s largest cost center, rising 38.5% to Rs 36 crore and accounting for nearly 40% of total expenses. The startup also incurred Rs 14 crore in employee benefits, more than doubling from Rs 6.5 crore in FY23. Raw material costs increased to Rs 12 crore, while transportation and other operating overheads stood at Rs 11 crore and Rs 18 crore, respectively in the said fiscal year. Overall, the company’s total expenses rose 65.5% to Rs 91 crore in FY24 from Rs 55 crore in FY23. Revenue growth outpacing expenses led to losses remaining flat at Rs 17.75 crore in FY24 as compared to Rs 17.6 crore in FY23. Its ROCE and EBITDA margin stood at -24.65% and -21.58%, respectively. The firm spent Rs 1.26 to earn a rupee of operating revenue in FY24, compared to Rs 1.38 in FY23. The Gurugram-based company recorded current assets worth Rs 58 crore in FY24 which includes Rs 41 crore in cash and bank balance. According to TheKredible, Nat Habit has raised a total of approx $16 million of funding till date, having Peak XV Partners, Fireside Ventures and Whiteboard Capital as its lead investors. The company’s co-founders Swagatika Das and Gaurav Agarwal together own 33.1% of the company. In FY24, Nat Habit bought back about 6 lakh shares at a price of Rs 250 each, aiming to better manage its ownership structure and create more value for shareholders. At the same time, the company increased its authorized share capital sharply from Rs 3.51 crore to Rs 29.3 crore, possibly to prepare for future fundraising.

Nat Habit posts Rs 106 Cr revenue in FY25; losses surge 61%

EntrackrEntrackr · 1m ago
Nat Habit posts Rs 106 Cr revenue in FY25; losses surge 61%
Medial

Nat Habit, which recently rebranded itself as Breathe Life, has continued its growth momentum in the fiscal year ending March 2025 with strong scale expansion but remained in the red due to elevated advertising and operational costs. The company’s revenue from operations grew 47% to Rs 106 crore in FY25 from Rs 72 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). Nat Habit has rebranded itself as Breathe Life, marking a shift in its positioning from a focused Ayurvedic brand to a broader lifestyle proposition. The company sells Ayurvedic personal care products, including shampoo, face wash, and moisturiser. Revenue during the fiscal year came entirely from the sale of these products. On the spending side, advertising expenses remained the biggest cost driver for the company, accounting for 42% of the total expense. This cost surged 61% to Rs 58 crore in FY25 from Rs 36 crore in FY24. Employee benefit expenses rose 71% to Rs 24 crore, while cost of materials grew 75% to Rs 21 crore in FY25. Other overheads, including legal, rent, and miscellaneous expenses pushed the total expenses to Rs 138 crore, up 52% from Rs 91 crore in FY24. Despite strong revenue growth, higher spending led to deeper losses. The company’s net loss rose 61% to Rs 29 crore in FY25 from Rs 18 crore in FY24. Its ROCE and EBITDA margin stood at -52.41% and -26.79% respectively. On a unit level, Nat Habit spent Rs 1.30 to earn every rupee of operating revenue in FY25 as compared to Rs 1.26 in FY24. The Delhi-based company held cash and bank balances of Rs 28 crore, while its current assets stood at Rs 54 crore in FY25. According to TheKredible, Nat Habit has raised a total of approx $16 million of funding to date, having Peak XV Partners, Fireside Ventures, and Whiteboard Capital as its lead investors. The company’s co-founders Swagatika Das and Gaurav Agarwal together own 33.1% of the company. Crossing the Rs 100 crore mark is a key milestone, diluted by the high advertising costs. The portfolio is the kind that has to develop user loyalty after high acquisition costs, and it remains to be seen if FY26 delivers clear signs of that, even at the risk of moderate growth but lower losses.

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