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D2C brand Nat Habit crosses ₹100-crore mark in revenues in FY24

Thehindubusinessline · 1y

Nat Habit, a direct-to-consumer (D2C) natural beauty and personal care brand, has achieved annualised revenues of over ₹100 crore in the fiscal year 2023-2024. The brand has been focusing on expanding its product portfolio and strengthening its presence on online marketplaces. Approximately 55% of its revenue comes from its own D2C site, while the remaining comes from e-commerce marketplaces. Nat Habit aims to become EBITDA profitable within the next 17-18 months. The brand also plans to finalize its offline strategy while expanding its haircare and skincare offerings.