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F&B startup Nuvie raises $450K in pre seed round led by PedalStart

EntrackrEntrackr ยท 21d ago
F&B startup Nuvie raises $450K in pre seed round led by PedalStart
Medial

Snippets F&B startup Nuvie raises $450K in pre seed round led by PedalStart F&B startup Nuvie has raised $450K (about Rs 3.8 crore) in its maiden pre seed funding round led by startup accelerator PedalStart, along with participation from Mukesh Bansal (founder of Myntra, Cult.fit, and Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma. The proceeds will be allocated towards new product development, brand building initiatives, content creation, expanding distribution, and unlocking growth opportunities. Co founded in May 2024 by Prashant Paliwal and Hem Narayan, Nuvie aims to redefine healthy eating in India with โ€œbetter for youโ€ products such as improved milkshakes and chocolates that make wellness enjoyable and accessible. Its approach is to break the stigma and seriousness often associated with health, making it feel effortless, enjoyable, and part of a natural lifestyle. Having launched its lactose free Ready to Drink Protein Shake in three flavours, it is now introducing five new shake variants. The product pipeline also includes innovative offerings like a protein chocolate bar, a healthier spin on traditional chocolates, and protein infused cold coffee, or โ€œProffee.โ€ Nuvie says it has expanded its footprint and is now available in more than 100 premium retail stores across major metros like Delhi, Mumbai, Hyderabad, and Chennai. Its products are also present in over 200 gyms and are reaching customers nationwide through key quick commerce platforms such as Blinkit, Instamart, and BigBasket. The brand is focused on scaling its online presence via its own website and quick commerce channels. The Bengaluru based startup claims to have seen strong early traction, clocking over Rs 10 lakh in monthly revenue from its very first month of launch. It is now aiming to close CY 2025 at an ARR of Rs 10 crore.

Bebe Burp raises Rs 8 Cr led by Gruhas Collective Consumer Fund

EntrackrEntrackr ยท 11m ago
Bebe Burp raises Rs 8 Cr led by Gruhas Collective Consumer Fund
Medial

Baby food brand Bebe Burp has secured Rs 8 crore (nearly $1 million) in a pre Series A funding round led by venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with Collective Artists Network earlier this year. The Surat-based company had earlier raised $419K from LetsVenture and others back in 2022. The proceeds will be channeled towards market growth, advanced product development, marketing campaigns, hiring, talent acquisition, innovation & R&D, Bebe Burp said in a press release. Co-founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp weeds out the challenges of harmful chemicals and preservatives. It aims to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating. The company prepares instant mixes, cookies, and snacks like multi-flavoured porridge mixes, 100% millet puffs, ragi cookies, organic jaggery powder, and more. According to market research, the Indian baby food market will reach around $109 billion by the end of 2027, growing at a CAGR of 6.1%. Bebe Burp plans to make foray into international markets such as the Middle East, Europe, and Southeast Asia and intends to establish a presence in over one lakh retail stores across India. The brand claims to have served more than 1,50,000 customers since inception. Bebe Burp may directly or indirectly compete with the other startups like The Moms Co, Babease Foods, Else Nutrition, Baby Destination, Little Charlie amongst others.

Wellness startup Habuild aims to promote healthy living and habit building through yoga

YourStoryYourStory ยท 1y ago
Wellness startup Habuild aims to promote healthy living and habit building through yoga
Medial

Nagpur-based wellness startup Habuild hosted a 21-day online yoga challenge in January, attracting over 450,000 participants from 92 countries. The event aimed to encourage individuals to embrace physical activity and stick to their wellness goals. The challenge set a Guinness World Record for the most number of yoga participants in a single session with 246,252 attendees. Habuild offers community-based programmes focused on yoga, healthy eating habits, exercise, and mindfulness, and delivers its services primarily through YouTube and Zoom. The startup plans to introduce yoga programmes for children and develop targeted initiatives for diseases such as diabetes and hypertension.

Swiggy Instamart to focus on household consumption, immediate use cases products, says head

Economic TimesEconomic Times ยท 1y ago
Swiggy Instamart to focus on household consumption, immediate use cases products, says head
Medial

Swiggy Instamart, the quick commerce platform, will continue to focus on household consumption products and immediate use cases, even as it expands into categories beyond groceries, according to Phani Kishan Addepalli, the platform's head. Addepalli mentioned that while groceries will remain important, the platform may branch out into other categories that are more suitable for household consumption. He also highlighted the increasing trend of healthy eating across various product categories and the importance of transparency and label reading in making conscious choices. The online grocery segment in India is projected to grow significantly in the coming years.

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