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WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

EntrackrEntrackr · 24d ago
WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round
Medial

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release. Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points. According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030. WiseLife aspires to do a lot more experimenting and develop even better products and content for yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.

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Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures

EntrackrEntrackr · 4m ago
Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures
Medial

Antithesis, a beauty and personal care brand, has raised Rs 5 crore (around $582K) in its pre-seed round co-led by Rukam Capital and V3 Ventures. The proceeds will be used in growth plans as a digital-first beauty company, product innovation, and market and distribution channel expansion while also strengthening its brand presence in the personal care market. Founded by Aparna Saxena, Antithesis treats beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends. Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, amongst others. V3 Ventures is a founder-led early-stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct.

Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 11m ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round
Medial

Sportstech startup Stupa Sports Analytics has raised Rs 28 crore in its pre-Series A round led by Centre Court Capital and PeerCapital. Earlier to this pre-Series A round, Stupa had raised Rs 7.5 crore in seed and pre-seed funding. The proceeds will be used to fuel its talent acquisition, global expansion, and product enhancement initiatives. The latest fund pool will also be deployed to attract top AI/ML and engineering talent to build advanced solutions. The fund will also power Stupa’s ambitions to expand globally into markets like the US, UK, Australia, and the Middle East while expanding its existing presence in regions like Europe and Asia. Founded by Megha Gambhir, Stupa Sports Analytics offers a comprehensive suite of AI-driven solutions for advanced analytics of player performance data, broadcasting capabilities and sports digitization tools for athletes, sports federations, broadcasters and fan communities worldwide. Stupa claims to have established over 15 strategic partnerships with key governing bodies and sports federations, primarily in Europe.

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 20d ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

Allo Health raises Rs 16 Cr in pre-Series A round

EntrackrEntrackr · 4m ago
Allo Health raises Rs 16 Cr in pre-Series A round
Medial

Allo Health raises Rs 16 Cr in pre-Series A round Sexual health startup Allo Health has raised Rs 16 crore ($1.83 million) in its pre-Series A round led by Rainmatter along with existing investors. Prior to this round, Allo had raised $4.4 million in seed funding led by Nexus Venture Partners, with participation from founders and operators, including Binny Bansal (Flipkart), Deepinder Goyal (Zomato), Rohit MA (Cloudnine), and Sandeep Singhal (Nexus). The proceeds will be used to ramp up clinic densification, invest in deeper technology capabilities, and enhance patient engagement as Allo continues to scale. Founded by Pranay Jivrajka, Allo has built a hybrid ecosystem that combines physical clinics, AI-powered treatment protocols, and trained medical professionals. Allo’s proprietary doctor training programs, AI-powered clinical decision support, and research-backed treatment helps it manage effectively. Since its inception, Allo claims to have treated over 200,000 patients across India, achieving a 85% improvement in patient outcomes, with over 35 clinics across major cities, including Bangalore, Mumbai, Pune, Hyderabad, Chennai, Mysore, and Ranchi.

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