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WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

EntrackrEntrackr · 7m ago
WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round
Medial

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release. Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points. According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030. WiseLife aspires to do a lot more experimenting and develop even better products and content for yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.

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Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures

EntrackrEntrackr · 10m ago
Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures
Medial

Antithesis, a beauty and personal care brand, has raised Rs 5 crore (around $582K) in its pre-seed round co-led by Rukam Capital and V3 Ventures. The proceeds will be used in growth plans as a digital-first beauty company, product innovation, and market and distribution channel expansion while also strengthening its brand presence in the personal care market. Founded by Aparna Saxena, Antithesis treats beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends. Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, amongst others. V3 Ventures is a founder-led early-stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct.

Terafac raises Rs 6.5 Cr in pre-seed round led by Inuka Capital

EntrackrEntrackr · 6m ago
Terafac raises Rs 6.5 Cr in pre-seed round led by Inuka Capital
Medial

Terafac raises Rs 6.5 Cr in pre-seed round led by Inuka Capital Chandigarh-based AI-robotics startup Terafac has raised Rs 6.5 crore ($800K) in a pre-seed round led by Inuka Capital. Other investors include DEVC, Bharat Founders Fund, Innovation Mission Punjab, and select angels. The proceeds will be used for product innovation, market expansion, and hiring. Founded by Anubhi Khandelwal and Amrit Singh, Terafac has developed an AI-Vision platform that converts standard industrial robots into intelligent, self-adjusting machines. Its first product, WeldT, automates welding using computer vision to handle high product variations. The startup plans to expand its solution across tasks like gluing, painting, and inspection. Terafac operates on a "Software-as-a-Skill" model and targets 80 deployments across 20 customers in the next year. Its business model revolves around providing AI-based manufacturing automation tools to OEMs and factories, aiming to reach Rs 8 crore in ARR by FY26.

Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 1y ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round
Medial

Sportstech startup Stupa Sports Analytics has raised Rs 28 crore in its pre-Series A round led by Centre Court Capital and PeerCapital. Earlier to this pre-Series A round, Stupa had raised Rs 7.5 crore in seed and pre-seed funding. The proceeds will be used to fuel its talent acquisition, global expansion, and product enhancement initiatives. The latest fund pool will also be deployed to attract top AI/ML and engineering talent to build advanced solutions. The fund will also power Stupa’s ambitions to expand globally into markets like the US, UK, Australia, and the Middle East while expanding its existing presence in regions like Europe and Asia. Founded by Megha Gambhir, Stupa Sports Analytics offers a comprehensive suite of AI-driven solutions for advanced analytics of player performance data, broadcasting capabilities and sports digitization tools for athletes, sports federations, broadcasters and fan communities worldwide. Stupa claims to have established over 15 strategic partnerships with key governing bodies and sports federations, primarily in Europe.

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 15d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

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