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Gladful raises Rs 8 Cr led by Eternal Capital

EntrackrEntrackr ยท 23d ago
Gladful raises Rs 8 Cr led by Eternal Capital
Medial

Protein-focused kidsโ€™ nutrition brand Gladful has raised Rs 8 crore in fresh funding led by Eternal Capital, a fund launched by former BharatPe Chief Operating Officer Dhruv Dhanraj Bahl. The round also saw participation from Antler India, Venture Catalysts, and other investors. The new funding comes after its earlier Rs 7 crore seed round in 2023. Founded by siblings Parul and Manu Sharma in 2022, Gladful focuses on clean-label, protein-rich nutrition, offering products like chilla, dosa, and pancake mixes designed for kids. It recently entered the Rs 12,000 Cr kidsโ€™ milk mix category with NutraMilk. The brandโ€™s products are claimed to be made with plant-based ingredients, free from refined sugar and additives, and target a quick 10-minute preparation time. The proceeds will be used to expand its team, boost R&D, and strengthen its presence across tier I and tier II cities through digital and quick-commerce platforms. Gladful plans to reach Rs 60 crore in revenue in the next three years, continuing to scale its breakfast and milk mix categories.

Nutrition brand Earthful raises seed round

EntrackrEntrackr ยท 6m ago
Nutrition brand Earthful raises seed round
Medial

Nutrition brand Earthful raises seed round Plant-based nutrition brand Earthful has raised Rs 5 crore in a seed funding round led by Srinivasan Namala. The Company has raised over $1 million till date in funding including the current investment. The funds will be deployed for research and development of new products and strengthening brand presence, Earthful said in a press release. Co-founded in 2020 by Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100% natural supplements, free from chemicals and additives. The company focuses on science-backed formulations and provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. The product range includes plant-based proteins and a junk free, natural Kidsโ€™ chocolaty milk mix powder. The Hyderabad based company states that it creates a 100% natural supplement specifically designed for menopausal women. It claims to have 1 lakh customers and 70-80% of sales coming directly from its website. The companyโ€™s products are also available on major e-commerce and quick-commerce platforms like Amazon, Flipkart, and Swiggy Instamart. Rooted in science and powered by nature, it aims to redefine everyday nutrition making it clean, effective, and accessible to all. According to Earthful, it has recently launched Japanese Matcha, Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. The company has also introduced a Kidsโ€™ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa. In the last 12 months, Earthful says that it has witnessed 3x growth, reaching over 1 lakh customers with a strong 40-50% repeat purchase rate and currently at Rs 15 crore annual revenue run rate. The company is also set to expand into offline retail, making its products more accessible to consumers across India. It competes with the other major brands in this space such as Herbalife, Himalaya, Nutrilite, Dabur, amongst others.

Wellbeing Nutrition claims Rs 170 Cr revenue in FY25; retail share at 25%

EntrackrEntrackr ยท 12h ago
Wellbeing Nutrition claims Rs 170 Cr revenue in FY25; retail share at 25%
Medial

Clean-label nutraceutical brand Wellbeing Nutrition closed FY25 with revenue of about Rs 170 crore, posting over 100% year-on-year growth. Losses, however, widened to a little over Rs 30 crore, according to the companyโ€™s spokesperson. In Q1 FY26, the Avnish Chhabria-led firm clocked around Rs 80 crore in revenue. At the contribution margin (CM3) level, losses were about 2%, which the company expects to improve in the coming quarters. For FY26, Wellbeing Nutrition is targeting gross sales of Rs 350 crore while narrowing its losses by 20โ€“30%. It projects revenue of Rs 600โ€“650 crore in FY27 and aims to turn EBITDA-profitable by the end of the current fiscal year, as per its press release. Online channels, including its D2C platform, Amazon, Nykaa, and quick commerce partners, contribute around 70% of sales. Retail through pharmacies, modern trade, malls, and airports makes up 25%, while exports account for 5โ€“10%. The brand is present in more than 3,700 retail stores in India and ships to over 25 international markets, including the US, UK, UAE, and Southeast Asia. According to startup data platform TheKredible, Wellbeing Nutrition has raised close to $14 million to date, including a $10 million Series B round led by Fireside Ventures and Hindustan Unilever (HUL) in December 2022. Founded in 2019, the company has expanded its portfolio across categories such as sleep, immunity, beauty, and stress. It plans to roll out 20โ€“25 new products in FY26 in emerging segments like kidsโ€™ nutrition and gut health. Wellbeing Nutrition competes with Oziva, Kapiva, Gynoveda, and Nyumi in Indiaโ€™s growing nutraceutical and wellness market. With consistent triple-digit growth and a focus on scale, the company is positioning itself among a handful of consumer health brands chasing profitability at a larger scale.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr ยท 3m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kidsโ€™ health food segment.

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