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Nutrition brand Earthful raises seed round

EntrackrEntrackr · 6m ago
Nutrition brand Earthful raises seed round
Medial

Nutrition brand Earthful raises seed round Plant-based nutrition brand Earthful has raised Rs 5 crore in a seed funding round led by Srinivasan Namala. The Company has raised over $1 million till date in funding including the current investment. The funds will be deployed for research and development of new products and strengthening brand presence, Earthful said in a press release. Co-founded in 2020 by Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100% natural supplements, free from chemicals and additives. The company focuses on science-backed formulations and provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. The product range includes plant-based proteins and a junk free, natural Kids’ chocolaty milk mix powder. The Hyderabad based company states that it creates a 100% natural supplement specifically designed for menopausal women. It claims to have 1 lakh customers and 70-80% of sales coming directly from its website. The company’s products are also available on major e-commerce and quick-commerce platforms like Amazon, Flipkart, and Swiggy Instamart. Rooted in science and powered by nature, it aims to redefine everyday nutrition making it clean, effective, and accessible to all. According to Earthful, it has recently launched Japanese Matcha, Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. The company has also introduced a Kids’ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa. In the last 12 months, Earthful says that it has witnessed 3x growth, reaching over 1 lakh customers with a strong 40-50% repeat purchase rate and currently at Rs 15 crore annual revenue run rate. The company is also set to expand into offline retail, making its products more accessible to consumers across India. It competes with the other major brands in this space such as Herbalife, Himalaya, Nutrilite, Dabur, amongst others.

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Supply6 raises $1.1 Mn in seed round led by Zeropearl VC

EntrackrEntrackr · 6h ago
Supply6 raises $1.1 Mn in seed round led by Zeropearl VC
Medial

Supply6 raises $1.1 Mn in seed round led by Zeropearl VC Supply6, a direct-to-consumer nutrition brand focused on filling daily nutrient gaps, has raised $1.1 million (Rs 9.1 crore) in a seed round led by Zeropearl VC, with participation from entrepreneurs including Kunal Shah, Ashutosh Valani, Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX). The fresh funds will be used to expand the product pipeline, conduct clinical studies, launch new formats, and scale selectively in GCC and English-speaking markets. Supply6 also plans to strengthen leadership roles across growth, strategy, and product. Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops science-backed products built on the six fundamentals of balanced nutrition—protein, carbs, fats, fibre, vitamins, and minerals. Its flagship Supply6 360 sachet combines over 63 nutrients, probiotics, and plant-based superfoods to address hidden deficiencies common in Indian diets. The company recently launched Supply6 Salts, a zero-sugar hydration mix. Supply6 sells its nutrition solutions directly to consumers through its website, leading marketplaces like Amazon and Flipkart, and quick-commerce platforms such as Blinkit, Zepto, and Instamart. With over 2 lakh customers and ex-cricketer AB de Villiers as brand ambassador, the firm is building a strong repeat-purchase base (45%) while expanding reach into preventive health markets abroad. The startup has previously raised Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government.

GoOAT raises pre-seed round led by D2C Insider Super Angels

EntrackrEntrackr · 6m ago
GoOAT raises pre-seed round led by D2C Insider Super Angels
Medial

GoOAT raises pre-seed round led by D2C Insider Super Angels D2C nutrition brand GoOAT has raised a pre-seed funding round led by D2C Insider Super Angels for an undisclosed amount. The round also saw the participation of investors including Deep Bajaj (founder of Sirona), Mohit Bajaj (co-founder of Sirona), Dhruv Kohli (founder of Boba Bhai), Shiv Dhawan (founder of First Coffee), Akash Gupta (founder of Zpyy Electric), Vikram Ahuja (founder of HomeGuru), Gagan Malhotra (lead at Swiggy Dineout), and Sanchit Garg (operation manager at Amazon). The proceeds will be used to expand GoOAT's product range and accelerate research and development tailored specifically for the Indian market. Founded by Yash Kalra, GoOAT provides breakfast and snacking meal options with its innovative, ready-in-30-second formula. It caters to the demand for nutritious and delicious options among health-conscious consumers.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 4m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors

EntrackrEntrackr · 2m ago
FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors
Medial

Gurugram-based protein-focused nutrition brand FitFeast has raised Rs 5.5 crore ($642K) in a seed funding round led by Inflection Point Ventures (IPV). The round also included participation from notable investors such as Raghav Singhal (Swasthum Wellness), Santosh Govindaraju, and Aabhas Khanna. The fresh capital will be used to expand FitFeast’s digital presence through D2C, marketplaces, and quick commerce platforms, grow its leadership and marketing capabilities, strengthen distribution in metro and tier-I cities, and launch new products. Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first brand offering high-protein, flavour-rich snacks like protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters. Its business model is primarily direct-to-consumer (D2C), supported by availability on platforms like Zepto, Amazon, Flipkart, and others, with deliveries made across 20,000 pin codes in India. The brand has gained significant visibility after being featured on Shark Tank India Season 4, and claims to have already sold over 10 million grams of protein. FitFeast is now backed by cricketing legends Shane Watson and Axar Patel, both of whom have joined as investors and brand ambassadors. With monthly revenues crossing Rs 50 lakh and recent 5x growth in four months, the company is scaling quickly through a combination of flavour innovation, digital presence, and strategic endorsements.

Gladful raises Rs 8 Cr led by Eternal Capital

EntrackrEntrackr · 1m ago
Gladful raises Rs 8 Cr led by Eternal Capital
Medial

Protein-focused kids’ nutrition brand Gladful has raised Rs 8 crore in fresh funding led by Eternal Capital, a fund launched by former BharatPe Chief Operating Officer Dhruv Dhanraj Bahl. The round also saw participation from Antler India, Venture Catalysts, and other investors. The new funding comes after its earlier Rs 7 crore seed round in 2023. Founded by siblings Parul and Manu Sharma in 2022, Gladful focuses on clean-label, protein-rich nutrition, offering products like chilla, dosa, and pancake mixes designed for kids. It recently entered the Rs 12,000 Cr kids’ milk mix category with NutraMilk. The brand’s products are claimed to be made with plant-based ingredients, free from refined sugar and additives, and target a quick 10-minute preparation time. The proceeds will be used to expand its team, boost R&D, and strengthen its presence across tier I and tier II cities through digital and quick-commerce platforms. Gladful plans to reach Rs 60 crore in revenue in the next three years, continuing to scale its breakfast and milk mix categories.

Peak XV’s Surge leads $3.5 Mn seed round in The Health Factory

EntrackrEntrackr · 11m ago
Peak XV’s Surge leads $3.5 Mn seed round in The Health Factory
Medial

High protein and nutrition bread brand The Health Factory has raised $3.5 million in its seed round led by Surge, Peak XV’s scale-up program for early-stage startups. Kartik Mehta, Ali Tambawala, and Sunil Tulsiani have also participated in the round. Earlier in August 2022, the Mumbai-based brand had raised a Rs 2 crore seed round led by Venture Garage, Vikas Nahar, Happilo, and other marquee angels. The proceeds will be used to ramp up its product development and research and development (R&D) initiatives, enabling the creation of new product segments. Founded by Vinay Maheshwari, the Health Factory is a food and brewery brand that produces a portfolio of products including various kinds of protein breads. Apart from its subscription-based distribution, the company uses online ordering platforms such as Swiggy, Amazon, and BigBasket. It also has a presence in a few pockets of Pune and leverages offline retail stores across Mumbai for distribution.

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