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Nutrition brand Earthful raises seed round

EntrackrEntrackr · 4m ago
Nutrition brand Earthful raises seed round
Medial

Nutrition brand Earthful raises seed round Plant-based nutrition brand Earthful has raised Rs 5 crore in a seed funding round led by Srinivasan Namala. The Company has raised over $1 million till date in funding including the current investment. The funds will be deployed for research and development of new products and strengthening brand presence, Earthful said in a press release. Co-founded in 2020 by Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100% natural supplements, free from chemicals and additives. The company focuses on science-backed formulations and provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. The product range includes plant-based proteins and a junk free, natural Kids’ chocolaty milk mix powder. The Hyderabad based company states that it creates a 100% natural supplement specifically designed for menopausal women. It claims to have 1 lakh customers and 70-80% of sales coming directly from its website. The company’s products are also available on major e-commerce and quick-commerce platforms like Amazon, Flipkart, and Swiggy Instamart. Rooted in science and powered by nature, it aims to redefine everyday nutrition making it clean, effective, and accessible to all. According to Earthful, it has recently launched Japanese Matcha, Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. The company has also introduced a Kids’ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa. In the last 12 months, Earthful says that it has witnessed 3x growth, reaching over 1 lakh customers with a strong 40-50% repeat purchase rate and currently at Rs 15 crore annual revenue run rate. The company is also set to expand into offline retail, making its products more accessible to consumers across India. It competes with the other major brands in this space such as Herbalife, Himalaya, Nutrilite, Dabur, amongst others.

Exclusive: Kapiva raises $10 Mn from existing investors

EntrackrEntrackr · 9m ago
Exclusive: Kapiva raises $10 Mn from existing investors
Medial

Homegrown D2C ayurvedic nutrition brand Kapiva has raised Rs 83.5 crore (approximately $10 million) led by OrbiMed Asia with the participation of 3One4 Capital and Vertex Ventures. The board at Kapiva has passed a special resolution to issue 5,62,631 compulsory convertible preference shares to raise the aforementioned sum, its regulatory filing sourced from the Registrar of Companies shows. OrbiMed Asia led the round with Rs 52.2 crore, while 3One4 Capital and Vertex Ventures participated with Rs 11.96 crore and Rs 19.33 crore, respectively. The fresh funding appears to be part of Kapiva’s Series C round, in which the firm is aiming to raise a total of Rs 250 crore. Entrackr exclusively reported about Kapiva’s Series C round in Nov 2022. With the fresh tranche, the firm has raised Rs 132 crore in the ongoing round. It had already raised Rs 48.75 crore ($6 million) in Series C from OrbiMed and other existing investors back in October 2022. Kapiva has also increased its ESOP size by adding 1,415,00 new employee stock, bringing the total ESOP pool to 4,47,741, separate filing shows. As per the Entrackr estimates, its ESOP pool size is now worth Rs 66 crore. Kapiva will use these funds for the expansion and development of the company. Kaviva has raised over $30 million to date and has notable investors including Jetty Ventures, Fireside, OrbiMed, 3One4Capital, and others. According to the startup data intelligence platform TheKredible, the company has been valued at around $80 million post-allotment. Founded in 2015, Kapiva is an ayurvedic nutrition brand that offers natural and organic health and skincare products for hair fall, weight loss, digestion, diabetes in the form of juices, tea, oils, shakes et al. During the fiscal year ended March 2023, Kaviva registered 87% year-on-year growth to Rs 116.48 crore with a loss standing at Rs 64.5 crore in the same period. Kapiva is yet to file its annual results for FY24. While the D2C ayurveda space is crowded with plenty of organized brands, Upakarma Ayurveda, and Dr. Vaidya’s, Varalife, among others are Kapiva’s notable competitors.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 1m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

D2C retail brand Nutrabay raises $5 Mn in Series A

EntrackrEntrackr · 10m ago
D2C retail brand Nutrabay raises $5 Mn in Series A
Medial

Direct-to-consumer retail brand Nutrabay has secured $5 million in Series A funding round led by RPSG Capital Ventures along with participation from Kotak Alternate Asset Managers Limited. This is the maiden institutional funding round for the Gurugram-based company. The proceeds will be used for the omni-channel expansion and ramp up new product innovation, Nutrabay said in a press release. Co-founded in 2017 by Sharad Jain, Shreyans Jain, And Divya Prakash Jain, Nutrabayoperates as a direct-to-consumer multi brand retail store housing over 100 brands along with its own private label products under the name of Nutrabay. The private label brand products are sold across its D2C website, all major eCommerce websites and offline supplement stores. According to market research, the Indian nutritional supplements market is expected to hit a valuation of $28.70 billion by 2032, at 10.7% CAGR growth. Nutrabay aims to build one large horizontal brand that spans across 3 pillar categories of sports nutrition, VMS and health food & drinks. The company says that it currently houses over 70 products and saw 80% growth in FY24 over FY23. It intends to add over 50 new products to the portfolio by the next financial year. As per startup data intelligence platform TheKredible, Nutrabay saw 4.66X revenue growth in its operating revenue to Rs 89.53 crore in FY23 from Rs 19.24 crore in FY22. Its losses increased to Rs 5.8 lakh in FY23 from a profit of Rs 32.41 lakh in FY22. Nutrabay competes with HealthKart, Optimum Nutrition, My Protein, and MuscleBlaze, among others in the category.

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