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Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures

EntrackrEntrackr · 2d ago
Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures
Medial

Nutrition brand Ace Blend has raised $3.3 million in pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures. Co-founded in 2018 by Shivam Hingorani and Saif Mekhri, Ace Blend weeds out the problems of products with low efficacy and unsubstantiated claims. According to Ace Blend, it has been revamping India's supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. "We're not here to sell hope in a bottle," said Shivam. "Our mission is to deliver real results. With Fireside's backing and the best global R&D muscle behind us, we're ready to scale and show the country what real nutrition looks like.” The Mumbai-based company focuses on developing natural health products designed to enhance daily living. Its product line includes protein powders, functional drinks, and other supplements, with a focus on using high-quality, globally sourced ingredients. According to Ace Blend, its revenue has surged from Rs 1.9 crore to a projected Rs 55 crore in just three years. Fireside Ventures has backed companies like MamaEarth, BoAT, and more than 40 brands in its portfolio across different consumer domains.

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Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV

EntrackrEntrackr · 1m ago
Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV
Medial

Lab-grown diamond jewellery brand Aukera has secured $15 million in its Series B funding led by Peak XV Partners. Existing investors Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital have also participated in the round. Earlier in August last year, Aukera had raised Rs 26.7 crore (approximately $3.2 million) in its Series A financing led by Fireside Ventures. Entrackr had exclusively reported the development. The proceeds will help Aukera grow its retail presence, improve its products, and strengthen its position in India’s fine jewellery market. Founded two years ago by Lisa Mukhedkar and Kumar Saurabh, Aukera has 13 stores in cities such as Bengaluru, Delhi NCR, and Hyderabad. The brand plans to enter more cities and aims to become a Rs 1,000 crore brand in the next five to seven years. Aukera focuses on selling high-quality, lab-grown diamonds set in fine jewellery. It targets women who want better designs and bigger diamonds without the high costs of mined stones. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, True Diamond, COLUXE, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 3m ago
Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 3m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

Sweet Karam Coffee raises $8 Mn led by Peak XV

EntrackrEntrackr · 4m ago
Sweet Karam Coffee raises $8 Mn led by Peak XV
Medial

Sweet Karam Coffee Raises $8 Mn Led by Peak XV Chennai-based South Indian food brand Sweet Karam Coffee (SKC) has raised $8 million in its Series A round led by Peak XV Partners, with existing investor Fireside Ventures also increasing its stake. The funding comes almost two years after Sweet Karam Coffee raised $1.5 million from Fireside Ventures. The proceeds will be used to expand its distribution, launch new products, and improve its supply chain with tech. Founded in 2015, SKC is known for its authentic sweets, snacks, and filter coffee, which is made without palm oil, preservatives, or maida. It also sells condiments and ghee. The startup sells its products via its website, e-commerce marketplaces, and quick commerce platforms, serving customers across 32 countries. SKC claims to have grown 4X in revenue over the past 12 months and is projected to grow another 2.5X in the next 12 months. SKC announced the appointment of Nandhitha Indermohan (ex-Unilever) as Chief Operating Officer to boost execution.

Exclusive: Kapiva raises $10 Mn from existing investors

EntrackrEntrackr · 10m ago
Exclusive: Kapiva raises $10 Mn from existing investors
Medial

Homegrown D2C ayurvedic nutrition brand Kapiva has raised Rs 83.5 crore (approximately $10 million) led by OrbiMed Asia with the participation of 3One4 Capital and Vertex Ventures. The board at Kapiva has passed a special resolution to issue 5,62,631 compulsory convertible preference shares to raise the aforementioned sum, its regulatory filing sourced from the Registrar of Companies shows. OrbiMed Asia led the round with Rs 52.2 crore, while 3One4 Capital and Vertex Ventures participated with Rs 11.96 crore and Rs 19.33 crore, respectively. The fresh funding appears to be part of Kapiva’s Series C round, in which the firm is aiming to raise a total of Rs 250 crore. Entrackr exclusively reported about Kapiva’s Series C round in Nov 2022. With the fresh tranche, the firm has raised Rs 132 crore in the ongoing round. It had already raised Rs 48.75 crore ($6 million) in Series C from OrbiMed and other existing investors back in October 2022. Kapiva has also increased its ESOP size by adding 1,415,00 new employee stock, bringing the total ESOP pool to 4,47,741, separate filing shows. As per the Entrackr estimates, its ESOP pool size is now worth Rs 66 crore. Kapiva will use these funds for the expansion and development of the company. Kaviva has raised over $30 million to date and has notable investors including Jetty Ventures, Fireside, OrbiMed, 3One4Capital, and others. According to the startup data intelligence platform TheKredible, the company has been valued at around $80 million post-allotment. Founded in 2015, Kapiva is an ayurvedic nutrition brand that offers natural and organic health and skincare products for hair fall, weight loss, digestion, diabetes in the form of juices, tea, oils, shakes et al. During the fiscal year ended March 2023, Kaviva registered 87% year-on-year growth to Rs 116.48 crore with a loss standing at Rs 64.5 crore in the same period. Kapiva is yet to file its annual results for FY24. While the D2C ayurveda space is crowded with plenty of organized brands, Upakarma Ayurveda, and Dr. Vaidya’s, Varalife, among others are Kapiva’s notable competitors.

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