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Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures

EntrackrEntrackr · 5m ago
Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures
Medial

Nutrition brand Ace Blend has raised $3.3 million in pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures. Co-founded in 2018 by Shivam Hingorani and Saif Mekhri, Ace Blend weeds out the problems of products with low efficacy and unsubstantiated claims. According to Ace Blend, it has been revamping India's supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. "We're not here to sell hope in a bottle," said Shivam. "Our mission is to deliver real results. With Fireside's backing and the best global R&D muscle behind us, we're ready to scale and show the country what real nutrition looks like.” The Mumbai-based company focuses on developing natural health products designed to enhance daily living. Its product line includes protein powders, functional drinks, and other supplements, with a focus on using high-quality, globally sourced ingredients. According to Ace Blend, its revenue has surged from Rs 1.9 crore to a projected Rs 55 crore in just three years. Fireside Ventures has backed companies like MamaEarth, BoAT, and more than 40 brands in its portfolio across different consumer domains.

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Ace International raises $35 Mn led by FMO

EntrackrEntrackr · 2m ago
Ace International raises $35 Mn led by FMO
Medial

Dairy tech company Ace International has raised $35 million in a funding round led by Dutch development bank FMO, with participation from ResponsAbility, Incofin, and Fiedlin Ventures. The proceeds will be used to set up a second manufacturing unit in Andhra Pradesh and strengthen its supply chain. Its current facility in Uttar Pradesh processes about 500,000 litres of milk per day. The upcoming facility will introduce new dairy nutrition processing technology to the Asian market and is expected to support the production of specialised nutrition ingredients for global food and nutrition companies. Located within a major agri-producing region and supported by existing logistics infrastructure, the Kuppam complex will engage more than 40,000 farmers, including a substantial number of women, through sourcing partnerships that are intended to strengthen rural livelihoods, the company said. Ace International manufactures and exports dairy products and ingredients. The company processes raw milk into infant-nutrition inputs, adult-nutrition inputs, ready-to-mix products, whey proteins, milk powder, ghee and butter fat, and protein-based formulations. It supplies both B2B and B2C customers. The brand exports dairy ingredients to Bangladesh and the Philippines. It plans to expand its export network to Southeast Asia, the Middle East, Africa, and the United States.

Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV

EntrackrEntrackr · 7m ago
Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV
Medial

Lab-grown diamond jewellery brand Aukera has secured $15 million in its Series B funding led by Peak XV Partners. Existing investors Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital have also participated in the round. Earlier in August last year, Aukera had raised Rs 26.7 crore (approximately $3.2 million) in its Series A financing led by Fireside Ventures. Entrackr had exclusively reported the development. The proceeds will help Aukera grow its retail presence, improve its products, and strengthen its position in India’s fine jewellery market. Founded two years ago by Lisa Mukhedkar and Kumar Saurabh, Aukera has 13 stores in cities such as Bengaluru, Delhi NCR, and Hyderabad. The brand plans to enter more cities and aims to become a Rs 1,000 crore brand in the next five to seven years. Aukera focuses on selling high-quality, lab-grown diamonds set in fine jewellery. It targets women who want better designs and bigger diamonds without the high costs of mined stones. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, True Diamond, COLUXE, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 11d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Earthful raises Rs 26 Cr led by Fireside and V3 Ventures

EntrackrEntrackr · 1m ago
Earthful raises Rs 26 Cr led by Fireside and V3 Ventures
Medial

Plant-based nutrition startup Earthful has raised Rs 26 crore ($2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round. Earthful was previously featured on Shark Tank India and had raised around $1 million earlier from angel investors and family offices. The startup reported over 3x growth in the last financial year, mainly driven by customer retention. The proceeds will be used to expand its women’s health product portfolio and strengthen its teams in Hyderabad and Mumbai. It will also deploy funds toward product development and brand-led growth. Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful builds clean-label nutrition products made using plant-based ingredients. The startup focuses on simplified ingredient formulations and preventive nutrition, with a growing emphasis on women’s health. It claims to be the first Indian brand to launch multivitamins designed specifically for menopausal women using a mix of vitamins, minerals, and herbs. The company also operates in the plant protein segment. Over the last two years, Earthful says it has built a customer base of more than 2 lakh users, supported by repeat purchases. Its current product portfolio includes daily multivitamins across age groups, plant protein variants, and products for skin, hair, and sleep.

Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 9m ago
Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

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