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Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures

EntrackrEntrackr · 3m ago
Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures
Medial

Nutrition brand Ace Blend has raised $3.3 million in pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures. Co-founded in 2018 by Shivam Hingorani and Saif Mekhri, Ace Blend weeds out the problems of products with low efficacy and unsubstantiated claims. According to Ace Blend, it has been revamping India's supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. "We're not here to sell hope in a bottle," said Shivam. "Our mission is to deliver real results. With Fireside's backing and the best global R&D muscle behind us, we're ready to scale and show the country what real nutrition looks like.” The Mumbai-based company focuses on developing natural health products designed to enhance daily living. Its product line includes protein powders, functional drinks, and other supplements, with a focus on using high-quality, globally sourced ingredients. According to Ace Blend, its revenue has surged from Rs 1.9 crore to a projected Rs 55 crore in just three years. Fireside Ventures has backed companies like MamaEarth, BoAT, and more than 40 brands in its portfolio across different consumer domains.

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Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV

EntrackrEntrackr · 4m ago
Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV
Medial

Lab-grown diamond jewellery brand Aukera has secured $15 million in its Series B funding led by Peak XV Partners. Existing investors Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital have also participated in the round. Earlier in August last year, Aukera had raised Rs 26.7 crore (approximately $3.2 million) in its Series A financing led by Fireside Ventures. Entrackr had exclusively reported the development. The proceeds will help Aukera grow its retail presence, improve its products, and strengthen its position in India’s fine jewellery market. Founded two years ago by Lisa Mukhedkar and Kumar Saurabh, Aukera has 13 stores in cities such as Bengaluru, Delhi NCR, and Hyderabad. The brand plans to enter more cities and aims to become a Rs 1,000 crore brand in the next five to seven years. Aukera focuses on selling high-quality, lab-grown diamonds set in fine jewellery. It targets women who want better designs and bigger diamonds without the high costs of mined stones. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, True Diamond, COLUXE, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 6m ago
Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

Performance nutrition brand Neulife raises $1 Mn in seed round

EntrackrEntrackr · 15d ago
Performance nutrition brand Neulife raises $1 Mn in seed round
Medial

Neulife, a Mumbai-based performance nutrition company, has raised $1 million in seed funding co-led by Subhkam Ventures and Singularity Ventures, with participation from Sunicon Ventures, Cosma Ventures, and select HNIs. This is the company’s first external funding round since its founding. The proceeds will be used to develop new products, expand clinical research and trials, and scale the company’s protein product portfolio. Neulife also plans to use part of the capital to accelerate its global expansion and strengthen R&D capabilities. Founded in 2014 by Samit Gupta, Neulife operates as an R&D-led performance nutrition brand. It launched its D2C business in 2022 and focuses on developing scientifically validated, metabolically efficient proteins using its patented Ketofuel MCT technology. Neulife’s core products include Pro Standard Whey, launched in 2023, and Super Isolate, launched in 2024. Both products are designed to offer over 30% higher protein absorption and efficiency compared to conventional whey or plant proteins. Its R&D unit has filed five patents, with two granted and three pending. Neulife aims to capture around 15% market share in India’s premium protein segment by 2028. It is also planning to raise an additional $3 million by 2026-end to support expansion and new product development. Neulife’s products are available across its website and key online marketplaces, targeting professional athletes and fitness consumers seeking science-based performance nutrition.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 6m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

Sweet Karam Coffee raises $8 Mn led by Peak XV

EntrackrEntrackr · 7m ago
Sweet Karam Coffee raises $8 Mn led by Peak XV
Medial

Sweet Karam Coffee Raises $8 Mn Led by Peak XV Chennai-based South Indian food brand Sweet Karam Coffee (SKC) has raised $8 million in its Series A round led by Peak XV Partners, with existing investor Fireside Ventures also increasing its stake. The funding comes almost two years after Sweet Karam Coffee raised $1.5 million from Fireside Ventures. The proceeds will be used to expand its distribution, launch new products, and improve its supply chain with tech. Founded in 2015, SKC is known for its authentic sweets, snacks, and filter coffee, which is made without palm oil, preservatives, or maida. It also sells condiments and ghee. The startup sells its products via its website, e-commerce marketplaces, and quick commerce platforms, serving customers across 32 countries. SKC claims to have grown 4X in revenue over the past 12 months and is projected to grow another 2.5X in the next 12 months. SKC announced the appointment of Nandhitha Indermohan (ex-Unilever) as Chief Operating Officer to boost execution.

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