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The Influencers Getting Paid to Promote Designer Knockoffs From China
Wired
·
1y ago
Medial
A rising trend of social media influencers promoting illegal knockoff products from China is becoming a challenge for tech platforms to combat. Influencers connect Western buyers to Chinese sites like Pandabuy, which act as intermediaries for counterfeit shopping marketplaces. These influencers earn a commission for each sale generated through their promotion. Brands like Nike are taking legal action against influencers who promote counterfeit products. Tech platforms like TikTok suspend accounts that engage in promoting counterfeits. Overall, the counterfeit industry accounts for about 2.5% of global trade each year.
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AI influencers are missing the one thing companies hire human influencers for
Business Insider
·
1y ago
Medial
AI influencers, created using advanced AI generative technology, are emerging on platforms like Instagram and TikTok. While some brands have paid these AI-generated influencers to promote their products, they lack the authenticity that makes human influencers influential. The power and leverage that influencers have over their audience's purchasing decisions stem from their authenticity. AI influencers may be able to generate revenue through platforms like Fanvue, but their ability to convince masses of people to buy products is limited. Additionally, there is a question of ethics and customer discernment when it comes to AI-generated adult content creators.
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China's crackdown on 'wealth-flaunting' social media puts pressure on influencers to echo the party line
Economic Times
·
1y ago
Medial
Chinese regulators have conducted a two-month campaign to cleanse social media platforms of influencers flaunting wealth and displaying luxurious lifestyles. The Cyberspace Administration of China initiated the "Qinglang" campaign to penalize social media users who attract followers and traffic through showcasing wealth. This crackdown extends to Taiwanese influencers as well. While concerns about the state of the country's economy may have influenced the crackdown, China has a history of punishing wealth-flaunting influencers. The campaign is part of a broader crackdown on morally problematic behaviors and enjoys widespread support among the conservative Chinese public. Additionally, China is pressuring Taiwanese influencers to support its campaign against wealth displays online as part of its efforts to promote nationalistic support and reunification with Taiwan. Beijing recognizes the power of social media and has tightened its management to ensure it aligns with government values and policies.
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Instagram influencers, watch out: AI is already coming for your jobs
Business Insider
·
1y ago
Medial
AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.
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On TikTok, Chinese manufacturers open a new line in trade war with US
Economic Times
·
3m ago
Medial
Chinese manufacturers are using TikTok and social media to encourage American consumers to buy products directly from their factories, bypassing traditional retail channels. Amid U.S.-China trade tensions and tariffs, this trend is growing, with Chinese shopping apps gaining popularity. Some influencers promote these factories, driving downloads of apps like DHGate and Taobao. The videos often mislead consumers about product origins, claiming ties with luxury brands. This bypass marketing has sparked political activism and challenges for genuine brands.
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Government Regulations' Impact on Influencer Marketing in India
StartupTalky
·
1y ago
Medial
The Advertising Standards Council of India (ASCI) has recently revised its guidelines for influencers to ensure transparency and authenticity in influencer endorsements. The guidelines require influencers to use a disclosure label when posting advertisements on social media. They also extend to health and financial influencers, who must have relevant qualifications and disclose them prominently when endorsing products. The ASCI has expanded the definition of celebrities to include social media influencers. These guidelines aim to build consumer trust and promote responsible practices in influencer marketing.
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De-influencers Take Center Stage in Redefining the Future of Influence
StartupTalky
·
1y ago
Medial
De-influencers are a new breed of influencers who are challenging the norms of curated content and aspirational lifestyles in the world of consumerism. They debunk myths, challenge misinformation, and promote critical thinking among their followers. De-influencers aim to bring about social change and raise awareness about important issues. They prioritize authenticity, transparency, and clarity in their content, and they use their platforms to spark meaningful conversations and inspire action. Brands and marketers are taking notice of these de-influencers and seeking collaborations that align with their values. The influence of de-influencers is expected to continue growing in the future.
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YouTube and Reels Could Decide India’s Elections
Wired
·
1y ago
Medial
The article discusses how political parties in India are leveraging influencers on platforms like YouTube and Instagram to sway voting patterns and secure power. With over 622 million Indians online, the reach of social media influencers is seen as a powerful tool to engage with voters, particularly in rural areas. Influencers are employed to shape the narrative, manage crises, and generate trust among the electorate, while also allowing politicians to avoid media scrutiny. However, this practice raises concerns about the integrity of elections and the lack of transparency in paid promotions by influencers.
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Social AI influencers are helping Samsung, Google to push wares
Economic Times
·
1y ago
Medial
Technology giants like Google and Samsung are leveraging the popularity of Instagram and YouTube influencers to promote their latest artificial intelligence (AI) innovations. Google has partnered with influencers like actor Sobhita Dhulipala and chef Saransh Goila to demonstrate the usefulness of AI in daily activities. Samsung recently hosted a star-studded event featuring both micro and Category A influencers to showcase the AI capabilities of their Galaxy AI phones. This trend is expected to continue as more AI-powered consumer devices are launched, and influencers provide a relatable way to engage with consumers.
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Ola approached us to share paid tweets, claim influencers; share screenshots of chat
Inshorts
·
10m ago
Medial
Some influencers claimed that Ola recently approached them to share paid tweets about the company. Stock advisor Aditya Shah and CA Garima Bajpai shared screenshots of WhatsApp chat with the PR agency and said they received requests to post good things about Ola. Earlier, Ola CEO Bhavish Aggarwal accused Kunal Kamra of sharing a paid tweet criticising the company's service.
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SoftBank's Arm eyes pricing IPO at top of range or above
Economic Times
·
1y ago
Medial
Arm, the chip designer owned by SoftBank Group Corp, is getting close to securing enough investor support to attain the fully diluted valuation of $54.5 billion it was seeking in its initial public offering (IPO) at the top of its indicated range, and is considering asking investors to value it higher, people familiar with the matter said on Sunday.
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