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AI influencers are missing the one thing companies hire human influencers for
Business Insider
·
1y ago
Medial
AI influencers, created using advanced AI generative technology, are emerging on platforms like Instagram and TikTok. While some brands have paid these AI-generated influencers to promote their products, they lack the authenticity that makes human influencers influential. The power and leverage that influencers have over their audience's purchasing decisions stem from their authenticity. AI influencers may be able to generate revenue through platforms like Fanvue, but their ability to convince masses of people to buy products is limited. Additionally, there is a question of ethics and customer discernment when it comes to AI-generated adult content creators.
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Related News
Instagram influencers, watch out: AI is already coming for your jobs
Business Insider
·
1y ago
Medial
AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.
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AI vs humans: influencers face competition from virtual models
Economic Times
·
1y ago
Medial
Social media influencers are now facing competition from AI-generated influencers on platforms like Instagram, TikTok, and YouTube. Companies like The Clueless are creating virtual models that offer a more economical alternative to human influencers, with total control over content. The rise of AI has raised concerns about deepfake videos, prompting Facebook and Instagram to label AI-generated content. The influencer market is expected to grow to nearly $200 billion by 2032. AI technology is also being utilized by human influencers to enhance their videos, with tools for automatic translation and deepfake creation.
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FOMO may be one of the things driving the super rich to invest tens of billions in AI
Business Insider
·
1y ago
Medial
Wealthy investors are investing heavily in artificial intelligence (AI) to avoid missing out on the next big thing. Amazon has committed up to $4 billion in Anthropic, an AI rival of OpenAI. Overall, investors have poured nearly $30 billion into the AI industry in 691 deals in 2023. Venture capitalists and technology companies are among the top investors, driven by the fear of missing out (FOMO) on the AI ecosystem. While the hype around AI is real, challenges such as leadership changes and concerns about job displacement remain.
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Here comes the AI sponcon
The Verge
·
1m ago
Medial
TikTok is enhancing its AI ads platform, Symphony, enabling brands to create AI-generated influencer content that mimics human creators. Advertisers can generate videos with virtual avatars demonstrating products, like trying on clothes. This tool aims to automate processes and reduce costs, as AI avatars don't require contracts or specific rates. While there are concerns about AI replacing human influencers, TikTok assures that content will be labeled as AI-generated and undergo safety reviews.
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Learning how to be human is hardest thing about being robot: Tesla's Optimus
Inshorts
·
10m ago
Medial
A video showing a guest interacting with one of Tesla's Optimus robots at the 'We, Robot' event in US' California has surfaced online. In the video, the guest asked the humanoid robot, "What is the hardest thing about being a robot?" "Trying to learn how to be as human as you guys are," the Optimus robot replied.
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Betting on Bots: Why Replacing People With AI Is a Strategic Time Bomb
Economic Times
·
18d ago
Medial
The article discusses the emergence of generative AI in automating tasks such as customer service, leading companies to consider reducing human workforce costs. While AI promises efficiency, it risks losing human elements like intuition and creativity essential for long-term growth. Companies like Klarna faced challenges after transitioning fully to AI, highlighting the need for balancing automation with human roles. Forward-looking firms like IBM are integrating AI with human upskilling, ensuring sustainable, human-centric business strategies.
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AI could create 78 million more jobs than it eliminates by 2030—report
Arstechnica
·
7m ago
Medial
A World Economic Forum report suggests AI could create 170 million jobs while eliminating 92 million by 2030, resulting in a net gain of 78 million jobs. Although 40% of companies plan workforce reductions due to automation, half intend to hire AI-skilled talent. Certain job roles, like postal service clerks and graphic designers, may decline, but human-machine collaboration is expected to increase. Companies will focus on retraining workers to adapt to AI systems.
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Here comes the AI sponcon
The Verge
·
1m ago
Medial
TikTok is introducing AI-generated influencer content through its Symphony ads platform. Brands can now create videos featuring virtual avatars showcasing products, mimicking human influencer styles. This approach automates content creation, reduces advertising costs, and expands influencer marketing with attributes like language dubbing. While AI advances provide cost benefits for advertisers, there's potential competition for human influencers, as AI-generated content could diminish rates and replace traditional influencer roles. TikTok plans to label AI-generated content appropriately.
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Social AI influencers are helping Samsung, Google to push wares
Economic Times
·
1y ago
Medial
Technology giants like Google and Samsung are leveraging the popularity of Instagram and YouTube influencers to promote their latest artificial intelligence (AI) innovations. Google has partnered with influencers like actor Sobhita Dhulipala and chef Saransh Goila to demonstrate the usefulness of AI in daily activities. Samsung recently hosted a star-studded event featuring both micro and Category A influencers to showcase the AI capabilities of their Galaxy AI phones. This trend is expected to continue as more AI-powered consumer devices are launched, and influencers provide a relatable way to engage with consumers.
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How The Roottrees are Dead ditched AI and became a hit
The Verge
·
1m ago
Medial
"The Roottrees are Dead" game was initially developed using AI-generated artwork, which limited its potential due to ethical concerns and platform restrictions. Despite its popularity as a free browser game, creator Jeremy Johnston collaborated with Robin Ward to hire illustrator Henning Ludvigsen to replace the AI art for a Steam release. The game's new illustrations contributed to its critical and commercial success, blending AI's initial framework with human artistry for its final form.
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