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Instagram influencers, watch out: AI is already coming for your jobs

Business Insider

Business Insider · 1y ago

Instagram influencers, watch out: AI is already coming for your jobs

AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.

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AI vs humans: influencers face competition from virtual models

Economic Times

Economic Times · 1y ago

AI vs humans: influencers face competition from virtual models

Social media influencers are now facing competition from AI-generated influencers on platforms like Instagram, TikTok, and YouTube. Companies like The Clueless are creating virtual models that offer a more economical alternative to human influencers, with total control over content. The rise of AI has raised concerns about deepfake videos, prompting Facebook and Instagram to label AI-generated content. The influencer market is expected to grow to nearly $200 billion by 2032. AI technology is also being utilized by human influencers to enhance their videos, with tools for automatic translation and deepfake creation.

AI influencers are missing the one thing companies hire human influencers for

Business Insider

Business Insider · 1y ago

AI influencers are missing the one thing companies hire human influencers for

AI influencers, created using advanced AI generative technology, are emerging on platforms like Instagram and TikTok. While some brands have paid these AI-generated influencers to promote their products, they lack the authenticity that makes human influencers influential. The power and leverage that influencers have over their audience's purchasing decisions stem from their authenticity. AI influencers may be able to generate revenue through platforms like Fanvue, but their ability to convince masses of people to buy products is limited. Additionally, there is a question of ethics and customer discernment when it comes to AI-generated adult content creators.

Social AI influencers are helping Samsung, Google to push wares

Economic Times

Economic Times · 1y ago

Social AI influencers are helping Samsung, Google to push wares

Technology giants like Google and Samsung are leveraging the popularity of Instagram and YouTube influencers to promote their latest artificial intelligence (AI) innovations. Google has partnered with influencers like actor Sobhita Dhulipala and chef Saransh Goila to demonstrate the usefulness of AI in daily activities. Samsung recently hosted a star-studded event featuring both micro and Category A influencers to showcase the AI capabilities of their Galaxy AI phones. This trend is expected to continue as more AI-powered consumer devices are launched, and influencers provide a relatable way to engage with consumers.

Instagram is developing 'Blend,' recommended Reels for you and a friend

TechCrunch · 1y ago

Instagram is developing a feature called "Blend" that would create a private feed of Reels recommendations for you and a friend. The feature would generate personalized feeds based on Reels you have shared with each other and your Reels interests. This functionality is similar to Spotify's Blend feature. The purpose of Blend is to help users discover new Reels together, potentially boosting Reels' discovery and watch time on Instagram. It is unclear when or if Instagram plans to launch Blend externally. This feature could give Instagram a slight advantage over TikTok in the short-form video market.

Meta starts testing user-created AI chatbots on Instagram

TechCrunch · 1y ago

Meta starts testing user-created AI chatbots on Instagram

Meta, formerly known as Facebook, has announced that it will be testing the use of AI characters created by creators through its Meta AI studio. The tests will begin in the US and the AI characters will initially appear in messaging on Instagram, clearly marked as AI. The aim is to allow creators and small businesses to interact with their communities and customers using AI avatars. The feature will be tested with 50 creators and a small percentage of users initially and will be rolled out further in the coming months.

YouTube and Reels Could Decide India’s Elections

Wired · 1y ago

YouTube and Reels Could Decide India’s Elections

The article discusses how political parties in India are leveraging influencers on platforms like YouTube and Instagram to sway voting patterns and secure power. With over 622 million Indians online, the reach of social media influencers is seen as a powerful tool to engage with voters, particularly in rural areas. Influencers are employed to shape the narrative, manage crises, and generate trust among the electorate, while also allowing politicians to avoid media scrutiny. However, this practice raises concerns about the integrity of elections and the lack of transparency in paid promotions by influencers.

Govt set to announce national creators' awards to recognise new-age influencers, creators

Economic Times

Economic Times · 1y ago

Govt set to announce national creators' awards to recognise new-age influencers, creators

The Indian government is planning to introduce the national creators' awards, aimed at recognizing Gen Z influencers and creators in nearly 20 categories. Social media influencers on platforms like YouTube and Instagram will be eligible for the awards. The categories will also include those who have promoted Indian culture internationally, along with other categories such as "green champions," "swachhta ambassadors," "agro creators," and "tech creators." The awards will follow a similar format to the national film awards.

Meta to start fully encrypting messages on Facebook and Instagram

Economic Times

Economic Times · 1y ago

Meta to start fully encrypting messages on Facebook and Instagram

Meta Platforms, the parent company of Facebook and Instagram, will reportedly enable end-to-end encryption for messages by default. Facebook users will be automatically shifted to this encryption feature in the coming weeks, with a similar transition for Instagram expected in the New Year. End-to-end encryption, already present in Meta's WhatsApp, ensures messages are readable only by the sender and recipients. While Meta claims encryption enhances user safety, it has faced resistance from governments, including the UK, which urged precautions to protect children from abuse.

Apple Watch Series 10 to feature ‘Blood Pressure Monitoring’ feature: Mark Gurman

Livemint

Livemint · 1y ago

Apple Watch Series 10 to feature ‘Blood Pressure Monitoring’ feature: Mark Gurman

Apple is rumored to be introducing blood pressure monitoring to its Apple Watch Series 10, according to Bloomberg's Mark Gurman. The feature, expected to be part of the hardware, would help users track changes and detect early signs of diseases like hypertension. Samsung already offers health-related functionalities in its Galaxy Watch 5 and Galaxy Watch 6, prompting curiosity about what advancements they may unveil next. Additionally, Apple and Google are said to be collaborating on using Google's Gemini technology for generative AI features on iPhones.

Turkey Instagram ban 'violates' free speech: Human Rights Watch

Economic Times

Economic Times · 1y ago

Turkey Instagram ban 'violates' free speech: Human Rights Watch

Turkey's blockage of Instagram and freezing of the online game Roblox have prompted criticism from Human Rights Watch (HRW) for violating free speech. HRW urged the government to reverse the suspension, arguing that it disproportionately impacts the right to free expression and information. President Recep Tayyip Erdogan has accused Instagram of fascism and blamed it for not removing offensive posts. Instagram has around 50-60 million subscribers in Turkey, and the ban is estimated to cost nearly $57 million per day in lost business. The government's issues with Instagram include alleged censorship and failure to remove criminal content.

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