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YouTube and Reels Could Decide India’s Elections

Wired · 1y ago

YouTube and Reels Could Decide India’s Elections

The article discusses how political parties in India are leveraging influencers on platforms like YouTube and Instagram to sway voting patterns and secure power. With over 622 million Indians online, the reach of social media influencers is seen as a powerful tool to engage with voters, particularly in rural areas. Influencers are employed to shape the narrative, manage crises, and generate trust among the electorate, while also allowing politicians to avoid media scrutiny. However, this practice raises concerns about the integrity of elections and the lack of transparency in paid promotions by influencers.

Related News

A possible TikTok ban is just days away: What are available alternatives?

Economic Times

Economic Times · 6m ago

A possible TikTok ban is just days away: What are available alternatives?

With the potential U.S. TikTok ban looming, users are exploring alternatives. The Supreme Court is set to decide on a law demanding TikTok's separation from its China-based parent, ByteDance. Meanwhile, alternatives like Instagram Reels, YouTube Shorts, and Snapchat offer similar features. Other apps like Xiaohongshu, Lemon8, and Clapper are gaining traction. Social media giants like Instagram and YouTube may attract more users, although the youngest users might seek newer platforms for diverse content.

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

Business Insider

Business Insider · 7m ago

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.

US TikTok ban looms as Trump seeks last-ditch solution

Economic Times

Economic Times · 6m ago

US TikTok ban looms as Trump seeks last-ditch solution

The US Supreme Court upheld a law mandating TikTok's sale or ban for national security, threatening its accessibility to 170 million US users. TikTok's CEO appealed to President-elect Trump for a resolution, as the app risks a US shutdown unless the Chinese owner finds a buyer by Sunday. The law requires Apple and Google to remove TikTok, facing penalties if accessed. Alternatives like Instagram Reels and YouTube Shorts could benefit from TikTok's potential ban.

Instagram is developing 'Blend,' recommended Reels for you and a friend

TechCrunch · 1y ago

Instagram is developing a feature called "Blend" that would create a private feed of Reels recommendations for you and a friend. The feature would generate personalized feeds based on Reels you have shared with each other and your Reels interests. This functionality is similar to Spotify's Blend feature. The purpose of Blend is to help users discover new Reels together, potentially boosting Reels' discovery and watch time on Instagram. It is unclear when or if Instagram plans to launch Blend externally. This feature could give Instagram a slight advantage over TikTok in the short-form video market.

YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscape

Economic Times

Economic Times · 1y ago

YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscape

The article discusses the competition between YouTube and Instagram for dominance in the creator space in India. While YouTube has long been the preferred platform for creators, Instagram's introduction of Reels and paid subscriptions has positioned it as a legitimate contender. Creators are divided on which platform offers better opportunities for monetization and engagement, with some finding success on YouTube and others preferring Instagram's short-form content for better brand deals. Both platforms continue to introduce new features to outdo each other and capture the attention of creators and viewers.

ShareChat's Moj Struggles in Short Video Market

StartupTalky

StartupTalky · 1y ago

ShareChat's Moj Struggles in Short Video Market

The Indian short video market is currently engaged in a fierce competition between established players like Instagram and YouTube, and the homegrown rival, ShareChat's Moj. Moj initially gained popularity by catering to the demand for localized content with features like regional challenges and language filters. However, Instagram and YouTube have countered with their own short video formats, Reels and Shorts, respectively, leveraging their massive user bases and existing content creation tools. The user base for Reels and Shorts has surpassed Moj, highlighting the challenges faced by the homegrown platform. Moj is now focusing on diversification and regional expansion to regain its momentum, but the road ahead is tough. The outcome of this battle will not only shape the Indian short video market but also have broader implications for the digital landscape in the country.

Meta officially accepts blood money to promote the big lie

Gizmodo

Gizmodo · 1y ago

Meta officially accepts blood money to promote the big lie

Meta quietly updated its policy, allowing advertisers on Facebook and Instagram to claim that the 2020 US election was rigged. The change narrows the ban on ads that delegitimize elections to only cover "upcoming or ongoing elections." This aligns with shifts made by other tech giants, such as Google allowing misinformation about past elections on YouTube. Critics argue that these platforms are prioritizing profit over combating misinformation and protecting democracy.

Instagram Reels may come with a new ‘blend’ feature: Here's how it will work

Livemint

Livemint · 1y ago

Instagram Reels may come with a new ‘blend’ feature: Here's how it will work

Instagram is reportedly working on a new feature called 'Blend' that will allow users to create a personalized and private feed for themselves and their friends. This feature, similar to Spotify's Blend, will be created based on the reels shared between the users. Users can send an invite to their friends, and once accepted, they can access a personalized feed catered to their shared interests. It is currently an internal prototype and not being externally tested. In other news, Meta plans to set up an India-specific Elections Operations Centre to tackle misinformation during the Lok Sabha elections.

YouTube India steps in to tackle fake news menace ahead of 2024 elections

Inc42 · 1y ago

YouTube India steps in to tackle fake news menace ahead of 2024 elections

YouTube is taking measures to combat fake news and disinformation ahead of India's general elections. The platform plans to partner with trusted news publishers and independent journalists to provide reliable news to its users. YouTube aims to address misinformation and ensure access to high-quality content produced by news organizations. The platform has seen significant growth in news consumption on YouTube Shorts and Connected TV (CTV), with over 58 million individuals streaming YouTube on their TVs in India. YouTube aims to tackle the spread of fake news in India's unique market, where live content consumption, including news, is high.

TikTok to log off from US: all your questions answered

Economic Times

Economic Times · 6m ago

TikTok to log off from US: all your questions answered

A federal ban may soon take TikTok offline in the U.S., affecting new downloads but allowing existing users to continue for now. TikTok has 170 million U.S. users and 7,000 employees. Users may switch to apps like Instagram Reels or YouTube Shorts. ByteDance, TikTok's parent company, is not considering a sale. Alternatives like Xiaohongshu, Lemon8, and Twitch are gaining traction as users look for new platforms amidst the impending ban.

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