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Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

Business InsiderBusiness Insider · 3d
Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.

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