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ShareChat's Moj Struggles in Short Video Market

StartupTalky · 8m

The Indian short video market is currently engaged in a fierce competition between established players like Instagram and YouTube, and the homegrown rival, ShareChat's Moj. Moj initially gained popularity by catering to the demand for localized content with features like regional challenges and language filters. However, Instagram and YouTube have countered with their own short video formats, Reels and Shorts, respectively, leveraging their massive user bases and existing content creation tools. The user base for Reels and Shorts has surpassed Moj, highlighting the challenges faced by the homegrown platform. Moj is now focusing on diversification and regional expansion to regain its momentum, but the road ahead is tough. The outcome of this battle will not only shape the Indian short video market but also have broader implications for the digital landscape in the country.