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News on Medial
LinkedIn to roll out its video offering in India
Economic Times
·
1y ago
Medial
LinkedIn is launching its video offering in India to tap into the growing short-form video market. LinkedIn has witnessed a 60% increase in video uploads in India compared to 45% globally and aims to leverage video to enhance engagement on the platform. The company believes that video content can facilitate knowledge sharing, career development, and professional coaching. This move comes as video becomes the fastest-growing format on LinkedIn and with a significant portion of India's internet users consuming video content. The Indian short-form video market is projected to reach $8-$12 billion by 2030.
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Prepare for the #motivational doom scroll — LinkedIn is trialing TikTok-style short videos
Business Insider
·
1y ago
Medial
LinkedIn is reportedly testing a short-form video feature, similar to YouTube Shorts and TikTok, as the platform joins the trend of investing in infinite scrolling. The Microsoft-owned company confirmed the experiment, with a user posting about the videos. The short clips, shot in the 9:16 aspect ratio, appear to be regular LinkedIn posts presented differently. If LinkedIn rolls out this feature widely, it would join various other popular social media platforms that have embraced short-form video content. However, concerns about addiction and negative mental health effects have been raised regarding infinite scrolling.
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Phenomenal AI in talks with VCs for capital ahead of product rollout
VCCircle
·
1y ago
Medial
Phenomenal AI, a startup specializing in artificial intelligence (AI), is in talks with venture capital firms to secure funding for its video content creation platform. The company is aiming to raise $20 million for its first round of funding. Phenomenal AI uses generative AI technology to develop its platform. The successful funding will enable the company to further develop and roll out its product.
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Xiaomi taps PhonePe's app store for India smartphones
TechCrunch
·
8m ago
Medial
Xiaomi will replace its app store in India with fintech PhonePe's offering, the Indus AppStore, starting in January. The move is a significant win for PhonePe, as well as a strategic adjustment for Xiaomi in one of its largest international markets. Xiaomi, the second largest smartphone vendor in India, will roll out the update to its customers' devices in India automatically. PhonePe's Indus AppStore aims to challenge Google's dominance in the Indian market and addresses concerns about excessive fees and lack of support for third-party payment providers on Google Play.
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Vodafone Idea meets 5G minimum roll-out obligations in 4 circles
Money Control
·
1y ago
Medial
Vodafone Idea has fulfilled its 5G minimum roll-out obligations in four key circles in India. The company is committed to meeting requirements in four to six more circles in the coming months. This is a significant step for Vodafone Idea as it has been facing financial constraints and is in discussions with investors to raise funds. The company had acquired spectrum in the 3300 MHz and 26 GHz 5G bands during the 2022 auctions and meeting roll-out obligations is crucial for retaining 5G licenses.
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Uber to bring ‘Black’ back in big premiumisation push
Economic Times
·
11m ago
Medial
Uber is relaunching its premium ride-hailing service, Uber Black, in India. The service will initially roll out in select areas of Mumbai and aims to provide customers with a white-glove cab experience in larger vehicles. It will be priced 30-40% higher than Uber Premier and is expected to be popular among corporate travelers. Uber's strategy in India is to cater to all customer segments, offering both entry-level and higher-end services. The relaunch of Uber Black comes as Indian consumers increasingly prioritize premium experiences across various sectors.
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YouTube mandates labelling of synthetic, AI-generated content
Economic Times
·
1y ago
Medial
YouTube is asking creators to label synthetic and AI-generated content, aiming to enhance transparency and build trust with viewers. The platform is introducing a tool in Creator Studio that requires creators to disclose when a realistic video is made using altered or synthetic media, including generative AI. The labels will appear in the expanded video description but will be more prominent on videos about sensitive topics. YouTube will gradually roll out the labels across its surfaces and formats. The platform may also add labels to certain videos even if the creator hasn't disclosed the information.
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YouTube 'Dream Screen' tool to soon let AI create videos for Shorts
Economic Times
·
1y ago
Medial
YouTube has announced a new feature for its short-video making platform, Shorts. The feature, called 'Dream Screen,' will leverage AI tools to allow users to create AI-generated video or image backgrounds simply by typing in what they want to see. This experimental feature is set to roll out early next year and aims to make it easier for creators to join Shorts. YouTube also introduced a new mobile app called YouTube Create, which enables users to make Shorts or longer videos, edit, add captions, and more directly from their mobile phones. Additionally, an AI-powered dubbing tool is being developed to help creators expand their content's reach globally.
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Elon Musk’s X launches Beta roll out of X TV app: All you need to know | Mint
Livemint
·
11m ago
Medial
Tech billionaire Elon Musk has announced the beta roll out of the X TV app, aiming to transform X into a video-first platform. The app is currently available on Android TVs and will soon be accessible on Amazon Fire TV, Google TV, and LG. Musk's X TV app is anticipated to challenge popular video-sharing platform YouTube, with strategic alliances being forged with influential figures in the industry. This move marks a significant leap forward, providing new opportunities for creators, advertisers, and partners on the X platform.
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LinkedIn says spy firm targeted Hungarian activists, journalists before 2022 election
Economic Times
·
1y ago
Medial
LinkedIn has revealed that private spy firm Black Cube orchestrated a hidden video campaign using the platform to target Hungarian activists and journalists before the country's 2022 election. Black Cube created a network of fake personas through LinkedIn, connecting with their targets and conducting off-platform video conversations. Clips from these conversations were then used to discredit NGOs in Hungary. LinkedIn has taken down the network of fake accounts and stated that Black Cube's actions violated their terms of service. The firm's motive and clientele remain undisclosed.
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LinkedIn is experimenting with a TikTok-like video feed in its app
TechCrunch
·
1y ago
Medial
LinkedIn is testing a new short-form video feed that resembles TikTok. The feed, located in a new "Video" tab in the navigation bar, features vertical, swipeable videos focused on careers and professionalism. Users can like, comment, and share videos. LinkedIn aims to boost engagement and discovery by providing bite-sized content. While video has become a desired format on the platform, the feature is currently in early testing and not universally available. The move allows creators to share professional advice and reach a wider audience. Some users may feel overwhelmed by the influx of short-form video feeds.
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