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Uber to bring ‘Black’ back in big premiumisation push

Economic Times · 7m

Uber is relaunching its premium ride-hailing service, Uber Black, in India. The service will initially roll out in select areas of Mumbai and aims to provide customers with a white-glove cab experience in larger vehicles. It will be priced 30-40% higher than Uber Premier and is expected to be popular among corporate travelers. Uber's strategy in India is to cater to all customer segments, offering both entry-level and higher-end services. The relaunch of Uber Black comes as Indian consumers increasingly prioritize premium experiences across various sectors.