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The Evolution Of AI-Powered Customer Engagement Strategies

Inc42 · 9m

Artificial Intelligence (AI) has the potential to revolutionize customer experience in businesses by enabling instant responses, personalized interactions, and proactive service. Conversational AI, such as Large Language Models (LLMs), can be used to improve customer communication, personalize responses, and enhance speed. AI can also generate personalized images based on text descriptions, allowing customers to visualize themselves using a product. Additionally, AI can enhance voice chatbots to respond in customers' preferred languages and build powerful search and recommendation systems for customers to find what they are looking for. However, AI deployment requires a careful approach, including outlining the use case, selecting the right AI models, testing, and deploying necessary guardrails to maintain accuracy and brand alignment.