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Pocket FM partners with MoEngage to enhance its customer engagement using data-driven insights

IndianStartupNews

IndianStartupNews · 1y ago

Pocket FM partners with MoEngage to enhance its customer engagement using data-driven insights

Pocket FM, an audio series platform, has partnered with MoEngage to enhance customer engagement using data-driven insights. MoEngage will help Pocket FM tailor communications based on different stages of a listener's journey to create more personalized experiences. MoEngage's AI-powered analytics and advanced delivery capabilities are expected to improve user experience on the platform. MoEngage offers a customer engagement platform that provides insights into customer behavior and facilitates engagement across various digital channels, serving over 1,200 global brands. Pocket FM offers long-form audio content, including shows, stories, novels, and podcasts.

Related News

Pocket FM ropes in former Netflix executive to lead AI push

Money Control

Money Control · 1y ago

Pocket FM ropes in former Netflix executive to lead AI push

Pocket FM appoints a former Netflix executive to spearhead its AI-driven initiatives. The company aims to leverage artificial intelligence to enhance its audio entertainment platform. This strategic move reflects Pocket FM's commitment to innovation and technology integration in order to provide an enhanced and personalized experience to its users within the audio entertainment space.

Lightspeed-backed Pocket FM nears $120 mn in topline, loss narrows

VCCircle

VCCircle · 7m ago

Lightspeed-backed Pocket FM nears $120 mn in topline, loss narrows

Indian audio entertainment platform Pocket FM has reported a global revenue increase of nearly six times, surpassing INR 1,000 crore ($135 million) and moving closer to reaching breakeven. The start-up, which is backed by Lightspeed Venture Partners, disclosed that revenue rose to INR 1,052 crore in the fiscal year 2024, a 496% surge from the previous year. Subscription-driven microtransactions were the main driver of revenue growth, reaching INR 934.7 crore. Pocket FM also reduced its global loss by 21% to INR 165 crore through strategic investments in content, technology and user acquisition.

Flipkart launches IRIS to help brands make data-driven decisions

YourStory

YourStory · 1y ago

Flipkart launches IRIS to help brands make data-driven decisions

Ecommerce company Flipkart has launched Flipkart IRIS, an insights platform that offers brands detailed customer behavior intelligence. The tool provides reports for performance improvement, comparative analysis, and user behavior insights on the platform. The insights can also help brands improve performance offline. With the data provided by IRIS, sellers can optimize marketing campaigns, enhance customer engagement, and measure their brand's health. Flipkart aims to unlock growth opportunities for brands on its platform, given the substantial room for growth in digital advertising expenditure in India. Amazon, Flipkart's competitor, also offers a similar brand analytics tool.

Pocket FM logs 68% revenue growth in FY25

Economic Times

Economic Times · 3m ago

Pocket FM logs 68% revenue growth in FY25

Pocket FM, an audio series platform, achieved a 68% revenue growth in FY25, reaching Rs 1,768 crore, driven by its expanding content catalog and key markets like the US and India. The annual recurring revenue stands at Rs 2,000 crore. The platform, now known as Pocket Entertainment, offers diverse genres and is expanding into Europe and Latin America. With AI investments reducing costs, the company aims for further growth despite recent layoffs. Pocket FM is also exploring fresh capital opportunities.

Pocket FM revenue soars to Rs 1,000 Cr in FY24 boosted by US expansion, subscription growth

YourStory

YourStory · 7m ago

Pocket FM revenue soars to Rs 1,000 Cr in FY24 boosted by US expansion, subscription growth

Pocket FM, the audio series platform, reported a 496% increase in global revenue to INR 1,051.97 crore in FY24. The growth was fueled by its microtransaction-led subscription model and expansion into international markets. Subscription revenue grew nearly six-fold, reaching INR 934.73 crore. The company also witnessed a 7X increase in advertising revenue, driven by increased user engagement on the platform. Global markets, particularly North America, played a significant role in the revenue growth. Pocket FM utilizes an AI-powered blockbuster engine to curate stories with mass appeal and has collaborated with over 250,000 writers to adapt stories for diverse audiences. The focus on operational efficiency and innovative monetization strategies has brought the company closer to profitability.

Lightspeed-backed Pocket FM snags $103 mn in Series D funding

VCCircle

VCCircle · 1y ago

Lightspeed-backed Pocket FM snags $103 mn in Series D funding

Audio entertainment platform Pocket FM has raised $103 million in a Series D funding round led by existing investor Lightspeed Venture Partners. The funding will be used to support Pocket FM's expansion into the US market and facilitate global expansion into Europe and Latin America. Additionally, the company plans to strengthen its content library and provide a platform for writers to share their stories. Pocket FM claims to have the largest repository of exclusive audio series, with over 100,000 hours of content and more than 2,000 exclusive series across various genres and languages.

Abu Dhabi's ADIA explores investment in India's Pocket FM, sources say

TechCrunch · 1y ago

Abu Dhabi's ADIA explores investment in India's Pocket FM, sources say

Abu Dhabi's sovereign wealth fund, ADIA, is holding talks to back Indian audio-storytelling platform Pocket FM in a new funding round. Pocket FM recently secured around $100 million in funding from Lightspeed Venture Partners. The talks with ADIA have been ongoing for over a month and are currently confidential. Pocket FM has seen rapid revenue growth and aims to reach an annualized revenue run rate of $100 million by the end of 2023. Pocket FM offers a freemium model, allowing users to pay for the content they prefer rather than the entire library.

How AI Marketing Tools Can Help You Achieve Your Marketing Goals

StartupTalky

StartupTalky · 1y ago

How AI Marketing Tools Can Help You Achieve Your Marketing Goals

Artificial Intelligence (AI) has become a game-changer in digital marketing and advertising. By leveraging AI marketing tools, businesses can gain insights into customer behavior, predict customer preferences, automate marketing processes, target specific audiences, and optimize marketing content. Some key benefits of using AI in digital marketing include predictable customer behavior analysis, enhanced customer engagement analysis, targeted advertising, marketing automation, improved customer relationship management, and optimized marketing content. Implementing AI in digital marketing strategies can lead to improved efficiency, increased productivity, and better customer engagement.

Indian brands slash CAC by 30% using AI tool

Inshorts · 1m ago

Indian brands slash CAC by 30% using AI tool

Top Indian enterprises like Dr. Reddys and Apollo Tyres have reduced customer acquisition costs by up to 30% using Intellsys.ai. This AI-driven platform offers instant, actionable insights, eliminating the need for traditional dashboards and manual analysis. With over 200 integrations, it empowers teams to make swift, data-backed decisions without technical expertise.

Pocket FM Bags $100 Mn Funding From Lightspeed

Inc42 · 1y ago

Pocket FM Bags $100 Mn Funding From Lightspeed

Audio tech platform Pocket FM has reportedly raised $100 million in funding from venture capital firm Lightspeed Venture Partners. The startup is also said to be in talks with the Abu Dhabi Investment Authority (ADIA) for additional funding, as it plans to expand its presence in the US. Pocket FM offers a range of audio book content in multiple languages and genres, operating on a freemium model where users can purchase coins to access premium episodes. The company has seen significant growth, with a six to seven-fold increase in annualized revenue run rate (ARR) to $160 million in 2023.

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