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The Rise Of Gen AI: How Artificial Creativity Is Reshaping Customer Engagement

Inc42Inc42 · 8m
The Rise Of Gen AI: How Artificial Creativity Is Reshaping Customer Engagement

Gen AI, or Generation AI, is revolutionizing customer engagement and experience. It has the potential to boost India's economy by $1.2 Tn to $1.5 Tn in the next seven years. Gen AI goes beyond automating repetitive tasks and is capable of creating personalized responses to customer queries, resolving customer interactions, and providing intelligent solutions. It helps brands anticipate customer needs and offers tailored recommendations. Gen AI's data analysis abilities provide insights into customer behavior and optimize customer support by promptly resolving issues. It also assists in effective marketing by curating campaigns based on customer data. Overall, Gen AI is transforming customer satisfaction and engagement.

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