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Swiggy Instamart drops non-veg food items from app on Maha Shivratri; users react on social media

Economic Times · 1d

Swiggy Instamart temporarily removed non-vegetarian items from its platform during Maha Shivratri, prompting social media reactions. Observing the Hindu festival, where devotees fast and avoid non-vegan foods, the platform offered sacred Tandool Mahaprasad Ladoos from Kashi Vishwanath Temple across 40 cities. While Swiggy Instamart refrained from providing non-veg items in select markets, other platforms like Zomato’s Blinkit continued their services. Past similar actions by Zomato faced consumer backlash.