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Swiggy Merges InsanelyGood With Instamart

Inc42 · 1y ago

Swiggy Merges InsanelyGood With Instamart

Swiggy, an IPO-bound food delivery company in India, has merged its premium grocery vertical, InsanelyGood, with its quick commerce unit, Instamart. InsanelyGood's operations will be paused for some time, and it will be available through Instamart. Swiggy has been expanding its services beyond food delivery, with offerings such as Swiggy Genie and Minis store. This move comes as quick commerce companies like Instamart and Zepto are diversifying into new product categories, challenging traditional e-commerce firms. Swiggy is expected to file its IPO papers soon, following a recent valuation mark-up by asset management firm Baron Capital Group.

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Zomato rival Swiggy integrates InsanelyGood with Instamart

IndianStartupNews

IndianStartupNews · 1y ago

Zomato rival Swiggy integrates InsanelyGood with Instamart

Swiggy, a major food delivery app in India, has merged its premium grocery service called InsanelyGood with its quick commerce vertical, Instamart. The decision to merge aims to streamline operations and reduce costs, as InsanelyGood has scaled down operations from six cities to just Bengaluru. The integration of InsanelyGood into Instamart will enhance the offerings by including premium groceries and capitalizing on the growing quick commerce segment. This move comes as Swiggy continues to diversify its product offerings and prepares for its upcoming IPO.

Swiggy's Strategic Merger: Instamart and InsanelyGood Align Ahead of IPO Launch

StartupTalky

StartupTalky · 1y ago

Swiggy's Strategic Merger: Instamart and InsanelyGood Align Ahead of IPO Launch

Swiggy has merged InsanelyGood with its Instamart grocery delivery service as part of its strategy to improve efficiency and combine its food and grocery delivery services. This move comes ahead of Swiggy's anticipated IPO and aims to increase investor confidence. Swiggy Instamart is recognized as India's leading quick commerce grocery service and operates in over 25 cities. The integration of InsanelyGood into Instamart will help Swiggy streamline operations and solidify its position in the rapidly growing online grocery market, catering to the increasing demand for quick delivery of essential groceries.

Swiggy Restarts ‘Daily’ Home-Cooked Meal Deliveries In Bengaluru

Inc42 · 1y ago

Swiggy Restarts ‘Daily’ Home-Cooked Meal Deliveries In Bengaluru

Swiggy has relaunched its homestyle meal delivery service, Swiggy Daily, after halting it during the Covid-induced lockdowns. This time, the service is integrated directly into the Swiggy app, rather than having a separate app. Swiggy Daily targets customers looking for affordable, healthy, homemade meals and offers flexible subscription options. Swiggy's IPO is expected later this year, and the company has been streamlining its operations by merging various verticals like Swiggy Mall and InsanelyGood with its quick commerce platform, Instamart.

Swiggy Reported $207 Mn In Loss In Apr-Dec 2023

Inc42 · 1y ago

Swiggy Reported $207 Mn In Loss In Apr-Dec 2023

Indian food delivery and tech company Swiggy is on track to report close to INR 10,000 Cr ($1.3bn) in revenue for the financial year ending March 2024, according to Inc42. The company recorded revenue of $1.02bn during the first nine months, but also a loss of $207m. However, reduced marketing spends and employee costs are expected to help Swiggy reduce its full-year loss for FY24. The firm has made efforts to boost revenue, including launching platform fees, partnerships to provide pre-ordered train food and merging grocery venture InsanelyGood with quick commerce unit Instamart.

Swiggy plans fee hike for Instamart, eyes higher take rate from grocery delivery business

Livemint

Livemint · 7m ago

Swiggy plans fee hike for Instamart, eyes higher take rate from grocery delivery business

E-commerce platform Swiggy is considering increasing fees for its grocery delivery arm, Instamart, in order to offset subsidies and increase profitability. CFO Rahul Bothra stated that the company plans to raise its take rates from the current 15% to 20-22% for Instamart. Swiggy already raised its platform fees for food delivery in the second half of 2023. The company also aims to expand the number and size of its Instamart dark stores to keep up with growing demand. Swiggy reported strong revenue growth and reduced losses in Q2 FY25.

Swiggy Instamart to appoint Flipkart’s Ankit Jain as SVP

Entrackr

Entrackr · 2m ago

Swiggy Instamart to appoint Flipkart’s Ankit Jain as SVP

Swiggy Instamart is reportedly appointing Ankit Jain, a Senior Vice President at Flipkart, as its new SVP. He will replace Sairam Krishnamurthy, who has been the SVP and COO of Instamart since August 2024. According to a Moneycontrol report, this move is part of a broader series of exits at Flipkart, which is working to reduce its monthly cash burn from $40 million to $20 million ahead of a potential public listing. The report added that Jain will work closely with Amitesh Jha, Swiggy Instamart’s CEO, who also joined from Flipkart in August 2024. Swiggy has recently hired several other senior executives from Flipkart, including Shalabh Shrivastava as SVP of Driver Org and Hari Kumar G. as SVP and Chief Business Officer for Swiggy Instamart. Swiggy Instamart added 316 dark stores between January and March 2025, increasing its network to 1,021 stores as it intensifies competition with Blinkit, Zepto, and Flipkart Minutes in the quick commerce segment. Instamart saw remarkable growth in Q4 FY25, with revenue surging by 115% to Rs 689 crore from Rs 320 crore in Q4 FY24. Overall, Swiggy reported Rs 4,410 crore in revenue and a Rs 1,081 crore loss in the fourth quarter of the last fiscal year (FY25).

Swiggy Instamart drops parent name in rebranding move

Inshorts · 1m ago

Swiggy Instamart drops parent name in rebranding move

Quick-commerce platform Instamart has dropped its parent 'Swiggy' from its name to surpass food delivery in terms of both penetration and scale. Instamart also unveiled its new logo, which contains Swiggy's 'S-Pin' icon as a "subtle" tribute to the brand's origins, the company stated. Integrated within the main Swiggy app, Instamart had launched a standalone app earlier this year.

Swiggy Mall Head Gurumurthy to quit, start his own venture: Report

Money Control

Money Control · 1y ago

Swiggy Mall Head Gurumurthy to quit, start his own venture: Report

Karthik Gurumurthy, SVP at Swiggy, is leaving the company to start his own venture in the offline space. Gurumurthy, who built Swiggy Instamart, will be focusing on a low-cost physical store model similar to Aldi in Germany. His expertise in food and vegetables (F&V) from Swiggy Instamart is expected to attract venture funding for his new venture.

Now, Another VP Down At Swiggy Instamart

Inc42 · 1y ago

Now, Another VP Down At Swiggy Instamart

Karan Arora, Vice President and Head of Supply Chain Management at Swiggy Instamart, has left the company. Arora, who was with the food delivery major for three and a half years, will be joining Karthik Gurumurthy, former head of Swiggy Instamart, as a co-founder of his new venture, Convenio. Swiggy is yet to announce Arora's replacement. This departure adds to a series of high-profile exits from the company, which is preparing for a $1 billion IPO in FY24. Swiggy has been cutting costs in anticipation of the public listing.

Inside Swiggy Instamart’s ‘Mega Dark Store’ Plan

Inc42 · 8m ago

Inside Swiggy Instamart’s ‘Mega Dark Store’ Plan

Swiggy is planning to expand its Instamart dark stores in order to offer a broader range of products and faster delivery times. The company aims to increase its SKU coverage and improve fulfillment efficiencies with larger dark stores. Swiggy is also focused on customer acquisition in the quick commerce industry, believing that convenience, product assortment, and customer experience will give them an edge. The average order value for Swiggy Instamart has shown significant growth, while the food delivery vertical has seen only a moderate increase. Swiggy is looking to catch up with competitors in the quick commerce space.

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