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Shilpa Shetty-backed WickedGud raises Rs 20 Cr led by Orios Venture Partners

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Shilpa Shetty-backed WickedGud, direct-to-consumer (D2C) food products brand, has raised Rs 20 crore led by Orios Venture Partners and saw participation from Asiana Fund and a clutch of existing investors. Earlier in June 2023, WickedGud secured $250,000 in additional growth funding led by GetVantage. WickedGud has earlier been backed by Titan Capital, Mumbai Angels, NB Ventures. The proceeds will be used to ramp up its distribution network, increase spending on branding and marketing, and strengthen its core team. It also plans to expand its product development initiatives, enhancing the existing portfolio and adding Korean flavours to its instant and cup noodles range. Co-founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup dedicated to unjunking India one kitchen at a time with a variety of healthy and indulgent food products. Its products are made using wholesome ingredients and are manufactured using innovative steaming and convection air drying (SCAD) technology. The Mumbai-based startup claims to have grown 5x in the past 24 months and operates through an omnichannel distribution network, with availability on all major quick commerce and e-commerce platforms and over 2,000 retail outlets across India including over 400 Reliance SMART Bazaar, Signature, and Freshpik stores.