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Shilpa Shetty-backed WickedGud raises Rs 20 Cr

EntrackrEntrackr · 2d ago
Shilpa Shetty-backed WickedGud raises Rs 20 Cr
Medial

Shilpa Shetty-backed WickedGud raises Rs 20 Cr Shilpa Shetty-backed WickedGud, a direct-to-consumer (D2C) food products brand, has raised Rs 20 crore in its latest funding round from existing investors, including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others. The round also saw participation from Shajikumar Devakar, Ajay Mehta, Sonika Ravula, and Rahul Colaco. The Mumbai-based startup had previously raised Rs 20 crore from the same investors in December last year and $250,000 in June 2023. The proceeds will be deployed to expand its presence across modern trade, general trade, and digital platforms, strengthen supply chain and backend capabilities, and accelerate innovation in high-velocity categories such as cup noodles and Korean-style spicy noodles, WickedGud said in a press release. Co-founded in 2021 by Bhuman Dani, WickedGud is a D2C startup focused on “unjunking” India, one kitchen at a time, with a range of healthy yet indulgent food products. Its offerings are made using wholesome ingredients and manufactured using innovative steaming and convection air drying (SCAD) technology. According to WickedGud, it operates in the large and highly competitive instant noodles and pasta segment, where taste, accessibility, and price sensitivity are key drivers of scale. The company’s focus on improving everyday staples through a better-for-you lens has helped it appeal to a broad consumer base without positioning itself as a niche or premium-only brand. The brand is currently available across leading online and quick-commerce platforms, including Amazon, Blinkit, Instamart, Zepto, BigBasket, and Flipkart. In addition to its digital presence, WickedGud has an offline footprint across more than 5,000 retail outlets nationwide, including over 1,500 Reliance Smart Bazaar stores and 50 DMart stores. Recently, the company launched a Rs 20 value pack of Masala Noodles for general trade, aimed at improving affordability and driving higher volumes in price-sensitive markets. It is also expanding its Korean-style noodles portfolio with new flavours, including Korean Fiery 2x Spicy, Korean Chilli Cheese, and Korean Chilli Chicken.

Related News

BankBazaar raises Rs 55 Cr, partners with Muthoot Fincorp to enter gold loan segment

EntrackrEntrackr · 8m ago
BankBazaar raises Rs 55 Cr, partners with Muthoot Fincorp to enter gold loan segment
Medial

BankBazaar raises Rs 55 Cr, partners with Muthoot Fincorp to enter gold loan segment BankBazaar has secured Rs 55 crore ($6.44 million) in fresh funding from a group of investors, including Muthoot Fincorp and existing investor Walden International. Earlier in April 2024, the Chennai-based company had raised Rs 80 crore ($9.6 million) in its ongoing Series D round via private placement. The fresh investment was made at a valuation of around Rs 1,700 crore (approximately $200 million). Muthoot Fincorp alone invested Rs 15 crore in this round. With the investment from Muthoot Fincorp, BankBazaar’s total equity funding has risen to $116 million. According to BankBazaar co-founder Adhil Shetty, this funding is a continuation of the company’s previous round from December 2023. He stated that the round remains open as the company explores further options. In FY24, the company recorded a 63% growth in its co-branded credit card business and expects to maintain a 46% annual revenue growth rate between FY22 and FY25. According to Shetty, the company is on track to reach EBITDA profitability for the full year in FY25. BankBazaar offers co-branded credit cards with Yes Bank. Along with the funding, BankBazaar has partnered with Muthoot Fincorp to enter the gold loan segment.

Startup news and updates: Daily roundup (Dec 4, 2024)

YourStoryYourStory · 1y ago
Startup news and updates: Daily roundup (Dec 4, 2024)
Medial

WickedGud, a brand supported by Shilpa Shetty and featured on Shark Tank India, has raised Rs 20 crore in funding led by Orios Venture Partners. The company offers healthy noodles, pastas, and chips and plans to use the capital to expand its distribution network, invest in branding and marketing, and enhance its product development. ZFunds, a wealthtech company based in Gurugram, has secured Rs 25 crore in seed funding led by Elevation Capital. The company aims to enhance mutual fund investing by empowering distributors with technology and tools. The funds will be used to improve ZFunds' technical capabilities, expand its training facilities, and extend its distribution network. ThunderPlus, an EV charging solutions provider, has partnered with Delta Electronics India to introduce fast chargers for electric two-wheelers and three-wheelers in India. The chargers, developed with Delta's 4kW rectifier modules, aim to support the growing EV ecosystem and meet the unique needs of gig workers, e-commerce players, and OEMs. LTIMindtree USA has announced a strategic investment in Voicing.AI, a startup focused on human-like voice capability with conversational and contextual intelligence. The partnership aligns with LTIMindtree's strategy of AI in everything and everything for AI. Capgemini has completed its acquisition of Syniti, an enterprise data management software and services company. The partnership will enhance Capgemini's data-driven digital core business transformation services, particularly large-scale SAP transformations. Zepto, a quick commerce platform, has expanded its services to Uttar Pradesh, starting with Lucknow and Kanpur. The platform offers 10-minute deliveries of everyday essentials and aims to redefine convenience shopping for the digitally savvy consumers in the state. Delhivery, a logistics and supply chain services provider, has integrated Amazon into its ecommerce logistics solution, Delhivery One. The integration enhances Delhivery's capabilities, making it a comprehensive solution for sellers across major channels, including Shopify and WooCommerce.

Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding

VCCircleVCCircle · 1y ago
Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding
Medial

Healthy foods brand Alpino has raised $1.2 million in its first funding round, with Bollywood actor Shilpa Shetty joining as an investor and brand ambassador. The funds will be used to expand Alpino's offline presence, drive international growth, and support product innovation. Alpino, which is already a top seller on e-commerce platforms in India, aims to become a Rs 500-crore ($67 million) brand within the next two years. In another development, Manufacturing as a Service (MaaS) startup Venttup has raised undisclosed seed funding from Unicorn India Ventures to fuel business growth and technology development. Venttup offers localized production and plans to enter international markets.

Startup news and updates: Daily roundup (September 16, 2024)

YourStoryYourStory · 1y ago
Startup news and updates: Daily roundup (September 16, 2024)
Medial

Venttup, a startup focused on Indigenisation Program Management, has raised seed funding from Unicorn India Ventures. The capital will be used to accelerate business growth and technology development. Venttup aims to unite manufacturing MSMEs on a single digital platform to transform India into a global manufacturing hub. Alpino, a healthy foods brand, has welcomed Bollywood actress Shilpa Shetty as its brand ambassador and key investor. The company raised $1.2 million in funding and plans to launch over 20 new products in the next two years. IIMA Ventures has launched Growth Accelerator 2.0 to support 15 SMEs and family businesses for strategic growth and innovation. Deepika Padukone, the renowned actress, has joined KRAFTON India as the brand ambassador for BGMI (BATTLEGROUNDS MOBILE INDIA). She will be featured as a playable character in the game.

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