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Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding

VCCircleVCCircle · 11m ago
Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding
Medial

Healthy foods brand Alpino has raised $1.2 million in its first funding round, with Bollywood actor Shilpa Shetty joining as an investor and brand ambassador. The funds will be used to expand Alpino's offline presence, drive international growth, and support product innovation. Alpino, which is already a top seller on e-commerce platforms in India, aims to become a Rs 500-crore ($67 million) brand within the next two years. In another development, Manufacturing as a Service (MaaS) startup Venttup has raised undisclosed seed funding from Unicorn India Ventures to fuel business growth and technology development. Venttup offers localized production and plans to enter international markets.

Startup news and updates: Daily roundup (September 16, 2024)

YourStoryYourStory · 11m ago
Startup news and updates: Daily roundup (September 16, 2024)
Medial

Venttup, a startup focused on Indigenisation Program Management, has raised seed funding from Unicorn India Ventures. The capital will be used to accelerate business growth and technology development. Venttup aims to unite manufacturing MSMEs on a single digital platform to transform India into a global manufacturing hub. Alpino, a healthy foods brand, has welcomed Bollywood actress Shilpa Shetty as its brand ambassador and key investor. The company raised $1.2 million in funding and plans to launch over 20 new products in the next two years. IIMA Ventures has launched Growth Accelerator 2.0 to support 15 SMEs and family businesses for strategic growth and innovation. Deepika Padukone, the renowned actress, has joined KRAFTON India as the brand ambassador for BGMI (BATTLEGROUNDS MOBILE INDIA). She will be featured as a playable character in the game.

Shilpa Shetty-backed WickedGud raises Rs 20 Cr led by Orios Venture Partners

EntrackrEntrackr · 8m ago
Shilpa Shetty-backed WickedGud raises Rs 20 Cr led by Orios Venture Partners
Medial

Shilpa Shetty-backed WickedGud, direct-to-consumer (D2C) food products brand, has raised Rs 20 crore led by Orios Venture Partners and saw participation from Asiana Fund and a clutch of existing investors. Earlier in June 2023, WickedGud secured $250,000 in additional growth funding led by GetVantage. WickedGud has earlier been backed by Titan Capital, Mumbai Angels, NB Ventures. The proceeds will be used to ramp up its distribution network, increase spending on branding and marketing, and strengthen its core team. It also plans to expand its product development initiatives, enhancing the existing portfolio and adding Korean flavours to its instant and cup noodles range. Co-founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup dedicated to unjunking India one kitchen at a time with a variety of healthy and indulgent food products. Its products are made using wholesome ingredients and are manufactured using innovative steaming and convection air drying (SCAD) technology. The Mumbai-based startup claims to have grown 5x in the past 24 months and operates through an omnichannel distribution network, with availability on all major quick commerce and e-commerce platforms and over 2,000 retail outlets across India including over 400 Reliance SMART Bazaar, Signature, and Freshpik stores.

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