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D2C Health Foods Brand Alpino Ropes In Shilpa Shetty As Investor

Inc42 · 10m ago

Bengaluru-based health foods brand Alpino raised $1.2 million in its first funding round, led by actress Shilpa Shetty. The investment will be used to expand the brand's offline presence and international reach. Shetty has also become the brand ambassador for Alpino. The company aims to launch 20 new products in the next two years and reported a revenue of INR 73 crore in FY23. Alpino targets a revenue milestone of INR 500 crore within the next two years.

Related News

Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding

VCCircle

VCCircle · 10m ago

Alpino ropes in Shilpa Shetty as investor, Venttup bags early-stage funding

Healthy foods brand Alpino has raised $1.2 million in its first funding round, with Bollywood actor Shilpa Shetty joining as an investor and brand ambassador. The funds will be used to expand Alpino's offline presence, drive international growth, and support product innovation. Alpino, which is already a top seller on e-commerce platforms in India, aims to become a Rs 500-crore ($67 million) brand within the next two years. In another development, Manufacturing as a Service (MaaS) startup Venttup has raised undisclosed seed funding from Unicorn India Ventures to fuel business growth and technology development. Venttup offers localized production and plans to enter international markets.

Startup news and updates: Daily roundup (September 16, 2024)

YourStory

YourStory · 10m ago

Startup news and updates: Daily roundup (September 16, 2024)

Venttup, a startup focused on Indigenisation Program Management, has raised seed funding from Unicorn India Ventures. The capital will be used to accelerate business growth and technology development. Venttup aims to unite manufacturing MSMEs on a single digital platform to transform India into a global manufacturing hub. Alpino, a healthy foods brand, has welcomed Bollywood actress Shilpa Shetty as its brand ambassador and key investor. The company raised $1.2 million in funding and plans to launch over 20 new products in the next two years. IIMA Ventures has launched Growth Accelerator 2.0 to support 15 SMEs and family businesses for strategic growth and innovation. Deepika Padukone, the renowned actress, has joined KRAFTON India as the brand ambassador for BGMI (BATTLEGROUNDS MOBILE INDIA). She will be featured as a playable character in the game.

Neha Dhupia Backs D2C Dinnerware Brand BlackCarrot

Inc42 · 1y ago

Bollywood actor Neha Dhupia has acquired an equity stake in D2C dinnerware brand BlackCarrot. She has also been appointed as a brand ambassador for the startup. The father-son duo founders of BlackCarrot, Yadupati and Vishal Gupta, offer a range of health-conscious dinnerware products. The startup claims to have over 71 products currently and is yet to receive external funding. Dhupia's investment in BlackCarrot follows a trend of Bollywood actors investing in Indian startups, joining the likes of Ranveer Singh, Suniel Shetty, Shilpa Shetty Kundra, and Sanjay Dutt.

A start-up that has a Shark Tank and Shilpa Shetty connection

Business Today

Business Today · 2y ago

A start-up that has a Shark Tank and Shilpa Shetty connection

Shilpa Shetty is a celebrity synonymous with fitness and healthy lifestyle. So, it didn’t come as a surprise when, a couple of months back, she chose to invest – and also become a brand ambassador -- in WickedGud, a start-up that was also featured in the grand finale episode of the second season of the hugely-popular Shark Tank show.

From Attur to Australia: This D2C brand delivers traditional superfood to global palates

YourStory

YourStory · 1y ago

Divine Foods, a D2C brand founded by Kiru Maikapillai, is aiming to bring traditional Indian superfoods to global markets. The company began with producing high-quality turmeric, known for its health benefits, and has since expanded its range to include products made from moringa, millets, and honey, as well as health and skincare products. Divine Foods sources its turmeric directly from farmers in Salem, Tamil Nadu, and eliminates intermediaries to deliver fresh and preservative-free products to consumers. The startup, which has received investment from actress Nayanthara and her husband, plans to expand its product line to include baby care products.

Supplement Startup Supply6 Ropes In AB de Villiers As Investor

Inc42 · 1y ago

Supplement Startup Supply6 Ropes In AB de Villiers As Investor

Supply6, a supplement brand founded by Vaibhav Bhandari and Rahul Jacob in 2019, has chosen AB de Villiers, a well-known cricketer, as the perfect ambassador for their brand due to his dynamic approach to his career and health. The startup has raised over $137.35K in funding. Supply6 focuses on providing nutrient-rich products.

Dairy Brand Sid’s Farm Ropes In Cintelio Cofounder Sunil Potturi As CTO

Inc42 · 1y ago

Sid's Farm, a D2C dairy brand, has announced the appointment of tech executive Sunil Potturi as its new Chief Technology Officer. With his extensive experience in the industry, Potturi is expected to contribute to the company's innovation and growth. Sid's Farm, based in Telangana, has raised $1 million and currently serves 20,000 customers daily with its dairy products.

Shilpa Shetty-backed WickedGud raises Rs 20 Cr led by Orios Venture Partners

Entrackr

Entrackr · 8m ago

Shilpa Shetty-backed WickedGud raises Rs 20 Cr led by Orios Venture Partners

Shilpa Shetty-backed WickedGud, direct-to-consumer (D2C) food products brand, has raised Rs 20 crore led by Orios Venture Partners and saw participation from Asiana Fund and a clutch of existing investors. Earlier in June 2023, WickedGud secured $250,000 in additional growth funding led by GetVantage. WickedGud has earlier been backed by Titan Capital, Mumbai Angels, NB Ventures. The proceeds will be used to ramp up its distribution network, increase spending on branding and marketing, and strengthen its core team. It also plans to expand its product development initiatives, enhancing the existing portfolio and adding Korean flavours to its instant and cup noodles range. Co-founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup dedicated to unjunking India one kitchen at a time with a variety of healthy and indulgent food products. Its products are made using wholesome ingredients and are manufactured using innovative steaming and convection air drying (SCAD) technology. The Mumbai-based startup claims to have grown 5x in the past 24 months and operates through an omnichannel distribution network, with availability on all major quick commerce and e-commerce platforms and over 2,000 retail outlets across India including over 400 Reliance SMART Bazaar, Signature, and Freshpik stores.

The First Principles of Building A Content-First D2C Brand

Internet

Internet · 1y ago

Shashank Mehta, founder of The Whole Truth Foods, emphasizes content-driven brand building, prioritizing long-form health journalism over sales metrics, and fostering authentic engagement to build trust and brand equity. Click on Source or Read more to read the full article

Lo! Foods raises $3.5 Mn in Series B round

Entrackr

Entrackr · 22d ago

Lo! Foods raises $3.5 Mn in Series B round

Lo! Foods, a Bengaluru-based functional food startup, has raised $3.5 million in Series B funding led by Rainmatter Health (Zerodha's health initiative) and Singapore-based Capital Code, with participation from Mount Judy Ventures, Ice.VC, KPB Ventures, and other existing investors. The proceeds will be used to expand warehousing, enhance backend technology, launch offline pilots in Bengaluru, and invest in brand-building for Protein Chef. According to the company, the brand has rapidly emerged as Lo! Foods’ biggest growth engine, contributing significantly to the startup's near-Rs 100 crore annual recurring revenue milestone. Lo! Foods operates across four verticals, Protein Chef (protein enrichment), Keto Smart (weight loss), DiabeSmart (diabetes management), and GlutenSmart (gluten intolerance). The brand's scale has been accelerated by strong adoption on quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart, which now account for nearly 65% of its total sales. The firm is also preparing to launch new product lines and rebrand DiabeSmart to Sugar Smart for better market positioning.

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