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| 14dFrom Attur to Australia: This D2C brand delivers traditional superfood to global palates
Divine Foods, a D2C brand founded by Kiru Maikapillai, is aiming to bring traditional Indian superfoods to global markets. The company began with producing high-quality turmeric, known for its health benefits, and has since expanded its range to include products made from moringa, millets, and honey, as well as health and skincare products. Divine Foods sources its turmeric directly from farmers in Salem, Tamil Nadu, and eliminates intermediaries to deliver fresh and preservative-free products to consumers. The startup, which has received investment from actress Nayanthara and her husband, plans to expand its product line to include baby care products.
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