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Mistry Ventures leads $4.5 Mn round in KisanKonnect

Entrackr · 1d

Direct-to-consumer (D2C) brand KisanKonnect has raised $4.5 million in a Series A funding round led by Mistry Ventures. The round also saw participation from Times Group’s Brand Capital, Bollywood actress Shilpa Shetty, VC-Grid, Vishwang Desai, and prominent family offices. The Ahmednagar-based company had previously raised $3.7 million in a pre-Series A funding round led by Green Frontier Capital. The proceeds will be used to strengthen its tech infrastructure, scale operations, expand its presence in key urban markets, and enable the use of AI in farm sourcing and the supply chain to enhance efficiency and effectiveness, KisanKonnect said in a press release. Co-founded in 2020 by Vivek Nirmal and Nidhi Nirmal, KisanKonnect is a farmer producer company with an integrated farming system that delivers fresh, hygienic fruits and vegetables sourced locally from over 500 farms, directly to customers' doorsteps at fair prices. Since its inception in 2020, KisanKonnect claims to have empowered traditional agricultural trade by establishing a robust, tech-enabled supply chain for its vertically integrated business. The company has built a network of over 5,000 farmers, promoting sustainable farming practices and regenerative agriculture methods. Its fresh produce, including fruits, vegetables, and dairy, is distributed through a mobile app and a growing network of ‘KisanKonnect Farm Stores’ across Mumbai and Pune. In addition to fresh produce, KisanKonnect’s premium dairy products, made from antibiotic-free and hormone-free milk sourced directly from dairy farmers, are gaining popularity. The company’s emphasis on quality and transparency ensures it stands out in the competitive fresh-commerce landscape. KisanKonnect initially started with a 48-hour delivery model four years ago and currently delivers within 4-6 hours across Mumbai and Pune. The startup has recently launched a pilot for 30-minute delivery, which has been highly appreciated by consumers. This capability positions KisanKonnect as a major player in the fast-growing quick-commerce space, enabling it to reach a broader consumer base while empowering farmers to actively participate in this growth.