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Performance nutrition brand Neulife raises $1 Mn in seed round

EntrackrEntrackr ยท 1d ago
Performance nutrition brand Neulife raises $1 Mn in seed round
Medial

Neulife, a Mumbai-based performance nutrition company, has raised $1 million in seed funding co-led by Subhkam Ventures and Singularity Ventures, with participation from Sunicon Ventures, Cosma Ventures, and select HNIs. This is the companyโ€™s first external funding round since its founding. The proceeds will be used to develop new products, expand clinical research and trials, and scale the companyโ€™s protein product portfolio. Neulife also plans to use part of the capital to accelerate its global expansion and strengthen R&D capabilities. Founded in 2014 by Samit Gupta, Neulife operates as an R&D-led performance nutrition brand. It launched its D2C business in 2022 and focuses on developing scientifically validated, metabolically efficient proteins using its patented Ketofuel MCT technology. Neulifeโ€™s core products include Pro Standard Whey, launched in 2023, and Super Isolate, launched in 2024. Both products are designed to offer over 30% higher protein absorption and efficiency compared to conventional whey or plant proteins. Its R&D unit has filed five patents, with two granted and three pending. Neulife aims to capture around 15% market share in Indiaโ€™s premium protein segment by 2028. It is also planning to raise an additional $3 million by 2026-end to support expansion and new product development. Neulifeโ€™s products are available across its website and key online marketplaces, targeting professional athletes and fitness consumers seeking science-based performance nutrition.

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Nutrition brand Earthful raises seed round

EntrackrEntrackr ยท 8m ago
Nutrition brand Earthful raises seed round
Medial

Nutrition brand Earthful raises seed round Plant-based nutrition brand Earthful has raised Rs 5 crore in a seed funding round led by Srinivasan Namala. The Company has raised over $1 million till date in funding including the current investment. The funds will be deployed for research and development of new products and strengthening brand presence, Earthful said in a press release. Co-founded in 2020 by Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100% natural supplements, free from chemicals and additives. The company focuses on science-backed formulations and provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. The product range includes plant-based proteins and a junk free, natural Kidsโ€™ chocolaty milk mix powder. The Hyderabad based company states that it creates a 100% natural supplement specifically designed for menopausal women. It claims to have 1 lakh customers and 70-80% of sales coming directly from its website. The companyโ€™s products are also available on major e-commerce and quick-commerce platforms like Amazon, Flipkart, and Swiggy Instamart. Rooted in science and powered by nature, it aims to redefine everyday nutrition making it clean, effective, and accessible to all. According to Earthful, it has recently launched Japanese Matcha, Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. The company has also introduced a Kidsโ€™ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa. In the last 12 months, Earthful says that it has witnessed 3x growth, reaching over 1 lakh customers with a strong 40-50% repeat purchase rate and currently at Rs 15 crore annual revenue run rate. The company is also set to expand into offline retail, making its products more accessible to consumers across India. It competes with the other major brands in this space such as Herbalife, Himalaya, Nutrilite, Dabur, amongst others.

Supply6 raises $1.1 Mn in seed round led by Zeropearl VC

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Supply6 raises $1.1 Mn in seed round led by Zeropearl VC
Medial

Supply6 raises $1.1 Mn in seed round led by Zeropearl VC Supply6, a direct-to-consumer nutrition brand focused on filling daily nutrient gaps, has raised $1.1 million (Rs 9.1 crore) in a seed round led by Zeropearl VC, with participation from entrepreneurs including Kunal Shah, Ashutosh Valani, Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX). The fresh funds will be used to expand the product pipeline, conduct clinical studies, launch new formats, and scale selectively in GCC and English-speaking markets. Supply6 also plans to strengthen leadership roles across growth, strategy, and product. Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops science-backed products built on the six fundamentals of balanced nutritionโ€”protein, carbs, fats, fibre, vitamins, and minerals. Its flagship Supply6 360 sachet combines over 63 nutrients, probiotics, and plant-based superfoods to address hidden deficiencies common in Indian diets. The company recently launched Supply6 Salts, a zero-sugar hydration mix. Supply6 sells its nutrition solutions directly to consumers through its website, leading marketplaces like Amazon and Flipkart, and quick-commerce platforms such as Blinkit, Zepto, and Instamart. With over 2 lakh customers and ex-cricketer AB de Villiers as brand ambassador, the firm is building a strong repeat-purchase base (45%) while expanding reach into preventive health markets abroad. The startup has previously raised Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government.

Nutrition brand Fitspire raises $1 Mn in pre-Series A round

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Nutrition brand Fitspire raises $1 Mn in pre-Series A round
Medial

Fitspire, a family health nutrition and protein supplements brand, has secured $1 million in a bridge round for Series A preparation led by McDonald's India (North and East). Promoter Anan Agarwal, MM Agrawal Group (MMG), along with angel investors from AKG financials at a valuation of Rs 100 crore (around $12 million) participated in the round. Earlier this year, Fitspire, owned by Starcap Wellness Pvt Ltd, raised funds from investors like Jaipuria family office Ruchirans- Anuraag, Sohil-Ashish Chand - LC Nueva Capital among others. The Delhi-based startup will use the fresh funds to strengthen its ecosystem, accelerate market expansion, build the brand, and create new revenue streams. Founded in 2020 by Vipen Jain, Nidhi Jain, and Hinah Sawhney, Fitspire aims to capture 2% of the total nutrition market in India, currently valued at approximately $11.85 billion and projected to grow to $28.70 billion by 2032. As part of its expansion plans, Fitspire is launching a new range of innovative products, including protein shakes, protein cookies, protein chips, protein spreads, and protein-enriched bakery products.

Peak XVโ€™s Surge leads $3.5 Mn seed round in The Health Factory

EntrackrEntrackr ยท 1y ago
Peak XVโ€™s Surge leads $3.5 Mn seed round in The Health Factory
Medial

High protein and nutrition bread brand The Health Factory has raised $3.5 million in its seed round led by Surge, Peak XVโ€™s scale-up program for early-stage startups. Kartik Mehta, Ali Tambawala, and Sunil Tulsiani have also participated in the round. Earlier in August 2022, the Mumbai-based brand had raised a Rs 2 crore seed round led by Venture Garage, Vikas Nahar, Happilo, and other marquee angels. The proceeds will be used to ramp up its product development and research and development (R&D) initiatives, enabling the creation of new product segments. Founded by Vinay Maheshwari, the Health Factory is a food and brewery brand that produces a portfolio of products including various kinds of protein breads. Apart from its subscription-based distribution, the company uses online ordering platforms such as Swiggy, Amazon, and BigBasket. It also has a presence in a few pockets of Pune and leverages offline retail stores across Mumbai for distribution.

Snack brand phab raises $2 Mn in seed round led by OTP Ventures

EntrackrEntrackr ยท 6m ago
Snack brand phab raises $2 Mn in seed round led by OTP Ventures
Medial

phab, a nutritionist-led snacking brand, has raised $2 million in a seed funding round led by OTP Ventures along with participation from Capri Global, Sim&San law firm, and other angel investors. The proceeds will be utilized for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India, phab said in a press release. Co-founded in 2022 by Gayatri and Ankit Chona, phab offers high-protein and high-flavour snacks that bring together indulgence and real nutrition. The brand focuses on creating healthy and tasty protein supplements and nutrition snacks. According to the Mumbai based company, it offers a variety of products like protein milkshakes, protein powders, and energy bars, aiming to provide convenient and delicious options for consumers looking to boost their protein intake. Phab states that it emphasizes a science-backed approach to food, with nutritionists, scientists, and chefs collaborating to create products that meet nutritional needs. The brand plans to build pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories. Phab claims to have sold over two million bars, bombs and bottles. The brand aspires to bridge the gap of protein deficiency in the country and it ties up with schools and organisations working with marginalised groups to help reach those who need protein the most but have the least access to it.

Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

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Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

Juice brand Alienkind raises $1.2 Mn in Seed round

EntrackrEntrackr ยท 6m ago
Juice brand Alienkind raises $1.2 Mn in Seed round
Medial

Juice brand Alienkind raises $1.2 Mn in Seed round Juice brand Alienkind has raised $1.2 million in a Seed funding round at a valuation of $10 million led by notable industry veterans, including Super.money founder Prakash Sikaria, Ravi Iyer, Arpan Sheth, and others. The proceeds will be utilized for its expansion and scale footprint across key metropolitan cities in India as part of its first phase of growth, Alienkind said in a press release. Co-founded in 2024 by Vikram Kakkireni and Abhishek Kumar, Alienkind is a next-generation juice bar that aims to empower the juice ecosystem. The brand aspires to become an extension of its consumersโ€™ personalities, fostering a community that values authenticity and innovation. Since its launch, Alienkind states that it has quickly gained nationwide attention by redefining the Indian Quick Service Restaurant (QSR) segment with its unique value proposition, competitive pricing, and strategic brand positioning.

D2C retail brand Nutrabay raises $5 Mn in Series A

EntrackrEntrackr ยท 1y ago
D2C retail brand Nutrabay raises $5 Mn in Series A
Medial

Direct-to-consumer retail brand Nutrabay has secured $5 million in Series A funding round led by RPSG Capital Ventures along with participation from Kotak Alternate Asset Managers Limited. This is the maiden institutional funding round for the Gurugram-based company. The proceeds will be used for the omni-channel expansion and ramp up new product innovation, Nutrabay said in a press release. Co-founded in 2017 by Sharad Jain, Shreyans Jain, And Divya Prakash Jain, Nutrabayoperates as a direct-to-consumer multi brand retail store housing over 100 brands along with its own private label products under the name of Nutrabay. The private label brand products are sold across its D2C website, all major eCommerce websites and offline supplement stores. According to market research, the Indian nutritional supplements market is expected to hit a valuation of $28.70 billion by 2032, at 10.7% CAGR growth. Nutrabay aims to build one large horizontal brand that spans across 3 pillar categories of sports nutrition, VMS and health food & drinks. The company says that it currently houses over 70 products and saw 80% growth in FY24 over FY23. It intends to add over 50 new products to the portfolio by the next financial year. As per startup data intelligence platform TheKredible, Nutrabay saw 4.66X revenue growth in its operating revenue to Rs 89.53 crore in FY23 from Rs 19.24 crore in FY22. Its losses increased to Rs 5.8 lakh in FY23 from a profit of Rs 32.41 lakh in FY22. Nutrabay competes with HealthKart, Optimum Nutrition, My Protein, and MuscleBlaze, among others in the category.

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