News on Medial

Nutrition brand Fitspire raises $1 Mn in pre-Series A round

Entrackr · 6d

Fitspire, a family health nutrition and protein supplements brand, has secured $1 million in a bridge round for Series A preparation led by McDonald's India (North and East). Promoter Anan Agarwal, MM Agrawal Group (MMG), along with angel investors from AKG financials at a valuation of Rs 100 crore (around $12 million) participated in the round. Earlier this year, Fitspire, owned by Starcap Wellness Pvt Ltd, raised funds from investors like Jaipuria family office Ruchirans- Anuraag, Sohil-Ashish Chand - LC Nueva Capital among others. The Delhi-based startup will use the fresh funds to strengthen its ecosystem, accelerate market expansion, build the brand, and create new revenue streams. Founded in 2020 by Vipen Jain, Nidhi Jain, and Hinah Sawhney, Fitspire aims to capture 2% of the total nutrition market in India, currently valued at approximately $11.85 billion and projected to grow to $28.70 billion by 2032. As part of its expansion plans, Fitspire is launching a new range of innovative products, including protein shakes, protein cookies, protein chips, protein spreads, and protein-enriched bakery products.