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Peak XV’s Surge leads $3.5 Mn seed round in The Health Factory

EntrackrEntrackr · 9m ago
Peak XV’s Surge leads $3.5 Mn seed round in The Health Factory
Medial

High protein and nutrition bread brand The Health Factory has raised $3.5 million in its seed round led by Surge, Peak XV’s scale-up program for early-stage startups. Kartik Mehta, Ali Tambawala, and Sunil Tulsiani have also participated in the round. Earlier in August 2022, the Mumbai-based brand had raised a Rs 2 crore seed round led by Venture Garage, Vikas Nahar, Happilo, and other marquee angels. The proceeds will be used to ramp up its product development and research and development (R&D) initiatives, enabling the creation of new product segments. Founded by Vinay Maheshwari, the Health Factory is a food and brewery brand that produces a portfolio of products including various kinds of protein breads. Apart from its subscription-based distribution, the company uses online ordering platforms such as Swiggy, Amazon, and BigBasket. It also has a presence in a few pockets of Pune and leverages offline retail stores across Mumbai for distribution.

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Startup news and updates: Daily roundup (September 25, 2024)

YourStoryYourStory · 9m ago
Startup news and updates: Daily roundup (September 25, 2024)
Medial

Bread brand The Health Factory has secured $3.5m in seed funding led by Peak XV’s Surge. The investment will enable the company to expand its reach and disrupt additional markets with its health-focused offerings. The Health Factory plans to use the funding to broaden its retail presence and enhance logistics and operational technologies. Proptech firm Flent has raised INR6.5 crore ($880,000) in a pre-seed round led by WEH Ventures to simplify the renting experience for India’s young professionals. Flent's flagship product, Flent Reserve, offers fully furnished designer homes with zero brokerage and flexible terms. Meanwhile, gaming company KRAFTON India has opened applications for the second cohort of its KRAFTON India Gaming Incubator (KIGI) programme. KIGI aims to incubate 6-10 new teams and offers financial support and mentorship to selected teams.

Luma Fertility raises $4 Mn led by Peak XV’s Surge

EntrackrEntrackr · 15d ago
Luma Fertility raises $4 Mn led by Peak XV’s Surge
Medial

Luma Fertility raises $4 Mn led by Peak XV’s Surge Fertility-tech startup Luma Fertility has raised $4 million in seed funding led by Peak XV’s Surge, with participation from Ameera Shah (Metropolis Healthcare) and Vijay Taparia (B2V Ventures). The proceeds will help Luma expand its footprint across Mumbai and scale to new cities over the next two years. Founded by Neha K. Motwani, Luma Fertility provides end-to-end fertility services including IVF, egg/embryo freezing, fertility assessments, and pre-conception care. Motwani had previously built fitness marketplace Fitternity which was acquired by Cult.fit (formerly Cure.fit) in February 2021. Luma has launched a 6,000 sq ft flagship tech-enabled clinic in Bandra, Mumbai. It also integrates holistic services such as nutrition, IV therapy, acupuncture, and at-home semen testing. The platform offers an IVF companion app, with tools for journey tracking, real-time reports, and LumaAI, a 24/7 assistant for cycle guidance and medication support. The clinic features an open lab design, transparency-first policies, and a dedicated care team for every patient. As per market research, India’s fertility rate is dipping below replacement (from 2.1 to 1.9), and IVF cycles are projected to grow from 320K in 2024 to 550K by 2028. Luma is also eyeing expansion into egg and embryo freezing services, catering to urban millennials and Gen Z consumers delaying parenthood.

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