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Mamaearth becomes India's 3rd largest skincare brand, says Euromonitor International

IndianStartupNews

IndianStartupNews · 9m ago

Mamaearth, the flagship brand of Honasa Consumer Ltd., has secured the third position among leading skincare brands in India, as per Euromonitor International. This highlights the brand's significant presence in the evolving Indian beauty and personal care industry. The report also mentions Mamaearth's improvement in overall ranking to the ninth position among beauty and personal care brands in the country. The success of Mamaearth and other brands under Honasa Consumer reflects the rising popularity of direct-to-consumer (D2C) brands in the Indian market, catering to consumer preferences for natural and sustainable options. Honasa Consumer's financial performance has also been robust, with notable growth in profit and revenue. Analysts remain positive about the company's prospects.

Related News

Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor

Entrackr

Entrackr · 9m ago

D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.

Disha Patani Joins Insight Cosmetics as Brand Ambassador

Startup News FYI

Startup News FYI · 1y ago

Actress Disha Patani becomes the brand ambassador for Insight Cosmetics, endorsing holistic beauty and safe skincare practices. Her collaboration with the company underscores a focus on promoting all-encompassing well-being and advocating for skincare products that prioritize safety and effectiveness.

Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

Inc42 · 9m ago

Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

India's direct-to-consumer (D2C) beauty and personal care (BPC) industry has seen the rise of successful brands like Mamaearth, mCaffeine, and WoW Skin Science. CHOSEN by Dermatology, founded by Dr. Geetika Mittal Gupta, has joined the ranks. The brand offers tech-led skincare solutions based on Dr. Gupta's expertise in dermatology. CHOSEN focuses on creating smaller, more accessible versions of traditional skincare products, catering specifically to Indian skin. Despite production capacity constraints in 2023, the brand is actively acquiring more facilities to address stock shortages and support scaling. Other notable players in the D2C BPC space include Minimalist and Nykaa.

Startup Investing: The new gold rush for HNI investors

Deccan Herald · 1y ago

Startup Investing: The new gold rush for HNI investors

Mamaearth is an Indian skincare and haircare brand founded in 2016. It offers natural and toxin-free products for babies and mothers, with a focus on sustainability and ethical sourcing. The brand received $1 million in Series A funding in 2018 and was valued at $1.2 billion in 2023, showing a remarkable growth rate of 8,595%. Investing Rs 1 lakh in Mamaearth in 2018 would have been worth Rs 85.9 crores in 2023.

Skincare brand The Derma Co crossed Rs 350 crore annual revenue rate in June quarter

Economic Times

Economic Times · 1y ago

Honasa Consumer Ltd, the parent company of D2C brand Mamaearth, announced that its skincare brand The Derma Co achieved an annual revenue rate of over INR 350 crore during the June quarter. The brand recorded INR 30 crore in monthly revenue in April-June, 41 months after its launch in 2020. Honasa Consumer recently filed for an IPO comprising a fresh issue of equity shares and an offer for sale component. The company operates several brands, including Aqualogica, Ayuga, and BBlunt, in addition to Mamaearth and The Derma Co.

Mamaearth parent targets double-digit revenue growth on retail push

VCCircle

VCCircle · 1m ago

Mamaearth parent targets double-digit revenue growth on retail push

Honasa Consumer, owner of beauty brands including Mamaearth, aims for double-digit revenue growth by expanding its presence in neighborhood stores. The company plans to add 50,000 more stores to its current 100,000, alongside boosting its skincare brands Aqualogica and Dr. Sheth's. Analysts predict a 15% revenue increase this fiscal year. Despite challenges and lagging growth of Mamaearth, Honasa focuses on core categories like face wash and sunscreen to revitalize its brand.

With new budget brand, Mamaearth challenges Reliance, Sugar

The Arc Web

The Arc Web · 1y ago

Honasa Consumer, the parent company of skincare brands Mamaearth and others, has launched a budget-friendly beauty line called Staze 9to9. This move comes after Mamaearth achieved a revenue run rate of Rs 150 crore in its premium range of cosmetics. Staze will offer affordable lipsticks, eyeliners, foundations, and other products specifically targeting young shoppers. The prices of Staze products will be 30-50% lower than Mamaearth's range, and the formulations will also differ. Unlike Mamaearth, which started as an online brand before expanding offline, Staze will focus on offline retail initially.

India can be a world leader in tech once it becomes the third-largest economy: IT minister Ashwini Vaishnaw

Economic Times

Economic Times · 1y ago

India can be a world leader in tech once it becomes the third-largest economy: IT minister Ashwini Vaishnaw

India has the potential to become a world leader in technology such as artificial intelligence and semiconductor chips once it becomes the third-largest economy in the world, according to Ashwini Vaishnaw, the Union Minister of Electronics and IT. With a positive outlook and international recognition, India is currently the fifth-largest economy and is projected to become the third-largest by 2027. The country's progress in electronics manufacturing, exports, and startups has showcased its capabilities and potential for growth. Digitization, simplification of laws, and welfare programs are contributing to India's development goals by 2047.

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Economic Times

Economic Times · 1y ago

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Honasa Consumer Ltd., the parent company of India's personal-care brand Mamaearth, is gaining traction in the Indian beauty market by offering products made with local natural ingredients and tailored for Indian consumers. Unlike international competitors who mostly offer their global product portfolios, Honasa's brands, including Mamaearth, Staze, Aqualogica, and Dr. Sheth's, are designed specifically for Indian preferences. With a rapidly expanding middle class and a projected annual growth rate of 10% between 2022 and 2027, the Indian beauty and personal-care industry is attracting the attention of niche brands like Honasa Consumer, which recently reported strong financial results.

Mamaearth revamps offline distribution after weaker revenue growth

The Arc Web

The Arc Web · 1y ago

Mamaearth revamps offline distribution after weaker revenue growth

Honasa Consumer, the owner of skincare brand Mamaearth, has announced plans to restructure its offline distribution model. The move follows single-digit growth for Mamaearth in FY24, compared to the overall double-digit revenue increase for Honasa. The company aims to establish a stronger infrastructure of direct distribution, reducing the layers between the company and retail outlets. Honasa expects cost savings and increased sales visibility from the restructuring, but acknowledges a potential 2-5% impact on the topline in the near term. Mamaearth's offline sales accounted for approximately half of its revenue when the company went public in 2023.

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