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Mahindra Group harnesses AI, Gen AI to improve customer experience: CTO

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Mahindra Group harnesses AI, Gen AI to improve customer experience: CTO

The Mahindra Group is focusing on integrating artificial intelligence (AI) and generative AI (Gen AI) to enhance the customer experience. The use of AI has revolutionized the automotive industry, with intelligent and connected vehicles becoming the norm. AI has also played a significant role in product innovation, improving safety and driving experiences. The Mahindra Group is committed to leveraging AI across sectors to enhance customer experience and operational efficiency. Additionally, AI is being used in financial inclusion initiatives and manufacturing processes, such as detecting imperfections in cars post-paint job. Data privacy and cybersecurity are also emphasized as key considerations in AI implementation.

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