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Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders

Economic TimesEconomic Times · 9m ago
Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders
Medial

- magicpin has achieved a 15 times growth in daily orders for food and logistics services on the government-backed ONDC platform. - They started with 22,000 restaurant partners and scaled it up to 70,000 partners on ONDC. - magicpin witnessed a rapid increase in daily orders, from 100 to 10,000 in just four weeks. - The company has achieved double-digit market share in major cities, with over 10% market share in cities like Delhi and Bengaluru. - 90% of food orders from prominent buyer apps like Paytm, Tata Neu, and Ola are now fulfilled by magicpin. - magicpin has invested Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC, providing incentives such as zero commission, zero fees, discounts, and free home delivery for customers.

Magicpin becomes largest food delivery seller app on ONDC

EntrackrEntrackr · 9m ago
Magicpin becomes largest food delivery seller app on ONDC
Medial

Magicpin on Tuesday said that it has emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. Since joining ONDC in March 2023, Magicpin claims to have expanded its restaurant partnerships from 22,000 to 70,000 by September 2024. Within just four weeks of its ONDC launch, Magicpin scaled from 100 to 10,000 orders in May 2023, reaching 150,000 orders this year. The platform’s growth is driven by its SaaS offering, which powers the front-end of other buyer apps, and its hyperlocal delivery service, Velocity, launched earlier this year. Magicpin’s Delivery as a Service (DaaS) is now used by brands like KFC, Burger King, and IGP gifting. Recently, Magicpin announced an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens onto ONDC. This investment also funds onboarding incentives, such as zero commission, no onboarding fees, discounts, and free delivery for customers of newly partnered restaurants. Magicpin is also a local savings platform, serving over 10 million users who earn rewards on annual spending exceeding $3 billion across 275,000 retailers and over 3,000 brands in categories such as fashion, food, electronics, grocery, and more.

Magicpin’s logistics arm MagicFleet crosses 1 million monthly deliveries

EntrackrEntrackr · 27d ago
Magicpin’s logistics arm MagicFleet crosses 1 million monthly deliveries
Medial

MagicFleet, the logistics vertical of Magicpin, has crossed one million monthly deliveries and aims to double that to two million by the end of FY26. Launched in September 2024, the AI-powered platform claims to have onboarded over 100,000 riders and is currently operational in seven major metros—Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, and Mumbai. Built to support micro and small logistics entrepreneurs, MagicFleet offers them a tech-enabled stack and consistent delivery demand through ONDC and Magicpin. It features AI-driven tools for smart rider allocation, real-time fleet tracking, surge pricing, RTO and CoD support, and full operational visibility. The platform provides riders with competitive base pay, bonuses, and daily payouts within 24 working hours, helping them earn better and grow their businesses faster. “We are already among the top three food delivery players in the country, and building logistics capabilities is a natural progression to drive more business to our merchant partners. MagicFleet was launched less than a year ago and has already onboarded 1 lakh riders, delivering 1.4 million orders monthly across India’s top cities,” said Anshoo Sharma, CEO and founder of Magicpin. MagicFleet is designed as a SaaS logistics layer for MSMEs and gig entrepreneurs, enabling fleets of any size to plug into food and grocery delivery demand and scale efficiently.

Magicpin triples revenue to Rs 870 Cr in FY24, cuts losses

EntrackrEntrackr · 5m ago
Magicpin triples revenue to Rs 870 Cr in FY24, cuts losses
Medial

Magicpin triples revenue to Rs 870 Cr in FY24, cuts losses Hyperlocal retail platform Magicpin demonstrated notable financial results, scaling nearly three-fold during the last fiscal year, which ended in March 2024. Moreover, the Gurugram-based firm managed to control its losses by 25% in the same period. Magicpin’s revenue from operations surged 2.92X year-on-year to Rs 870 crore in FY24 from Rs 297 crore in FY23, its annual financial statements sourced from the Registrar of Companies show. Magicpin, a hyperlocal retail platform, has partnered with over 500 brands and 20,000 fashion stores across India. The sale of vouchers contributed 92% of its total operating revenue, making it the primary revenue source for the Lightspeed-backed firm. Additional revenue came from commissions and ONDC subsidies. The company earned an additional Rs 9.6 crore from interest on deposits and investment gains, bringing its total income to Rs 880 crore in the last fiscal year from Rs 315 crore in FY23. Magicpin has launched MagicFleet, an AI-powered SaaS platform that onboarded over 40,000 riders in its first four months and now processes more than 3,00,000 orders per month. The company plans to expand this to 1,00,000 riders and 1 million deliveries. It introduced magicNow, a feature designed to meet the increasing demand for fast deliveries. For the reward platform firm, the procurement of vouchers was the largest cost center, forming 80.7% of the overall expenditure. To the tune of scale, this cost grew 3X to Rs 776 crore in FY24 from Rs 253 crore in FY23. The firm managed to keep its employee benefits flat and its advertising cost was reduced by 15% in the previous fiscal. Its delivery charges, technology, server, payment gateway, legal, and other overheads pushed the total expenditure to Rs 961 crore in FY24. The three-fold surge in scale coupled with controlled expenditure helped Magicpin to reduce its losses by 25% to Rs 78 crore in FY24. Its ROCE and EBITDA margins stood at -49.7% and -8.67%, respectively. Magicpin’s cost efficiency improved, with Rs 1.10 spent to earn a rupee in FY24. At the end of the last fiscal year, its total current assets stood at 196 crore with the cash and bank balance of Rs 50 crore. We excluded ESOP costs from the loss calculation as they are non-cash expenses. Magicpin reported that FY 2024 was a transformative year, establishing itself as India’s largest hyperlocal startup, the third-largest food delivery app, and the largest seller app on ONDC for delivery, according to CFO Chunky Shah. Magicpin has grown without raising external funds in the past two fiscal years. In November 2021, it secured $60 million in a Series D round, with Zomato investing $50 million for a 16% stake. According to TheKredible, Lightspeed is the largest stakeholder, holding a 34% stake in the firm. Launched well after the first startup rush into ecomm but early enough to avoid some of the worst excesses, Magicpin has done well to outlast many of its peers since it started in 2015. Leaving it well placed to take advantage in a market that has evolved considerably, and no longer demands the kind of burn rates we saw till about 2020. As a leader in the ONDC space, Magicpin has gained a strategic advantage and appears well-positioned to leverage new opportunities. The company, often seen as a quiet performer, may still have more surprises in store.

Magicpin to deliver food in 15 minutes

EntrackrEntrackr · 7m ago
Magicpin to deliver food in 15 minutes
Medial

Offline discovery and rewards platform Magicpin has announced its quick delivery service MagicNOW, a new 15-minute food delivery offering piloted across major Indian cities and metros. According to the company, MagicNOW will provide fast food deliveries within a 1.5 km to 2 km radius and will initially launch in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. During the pilot phase, conducted between November 14 and December 15, MagicNOW claims to have completed 75,000 deliveries from a network of more than 2,000 food brands, including Chaayos, Faasos, Wendy's, Burger King, McDonald's, Taco Bell, and over 1,000 local restaurants. The company stated that the service is designed to cater to the rising demand for ultra-fast delivery of popular, quick-to-prepare dishes without compromising on quality or freshness. MagicNOW will only deliver food prepared by partner restaurants and will not operate through any dark stores. Delivery for MagicNOW will be powered by Velocity by Magicpin, an aggregator of third-party logistics (3PL) providers. Under Velocity, Magicpin consolidates 3PL services from partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp, streamlining supply chain operations for brands and sellers. The Anshoo Sharma-led company currently offers Velocity to multiple brands, including KFC, Burger King, and IGP Gifting. In October, Magicpin claimed to have emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. The instant food delivery market is heating up as established quick commerce players like Zepto, Swiggy, and Blinkit dominate the segment, while emerging players such as Swish and Zing are also gaining traction. Blinkit, owned by Zomato, launched its new 10-minute food delivery service, Bistro, last week. Meanwhile, Zepto is preparing to roll out a dedicated app for Zepto Cafe, to offer 10-minute food deliveries, and Swiggy introduced its own 10-minute food delivery service, Bolt, in October this year.

Zomato expects Rs 40 Cr tax refund to its delivery partners

EntrackrEntrackr · 12m ago
Zomato expects Rs 40 Cr tax refund to its delivery partners
Medial

Zomato has enabled Income Tax Return (ITR) filing for its delivery partners to get refunds on the 1% TDS (tax deducted at source) on delivery payouts. Within 48 hours, more than 1 lakh riders have initiated their ITR (income tax return) filing on its partners app, Zomato co-founder Deepinder Goyal said on X. Goyal disclosed that Zomato paid a total of more than Rs 4,000 crore to its delivery partners last year. This would roughly translate into Rs 40 crore as the TDS amount. So, delivery partners who have their income below the taxable income limit will be eligible for the refund. This is likely to apply to the majority of the delivery partners. Last year, the government directed businesses like Zomato and Swiggy to deduct 1% as TDS from the delivery partner payouts. “With this initiative, most of our delivery partners will be filing taxes for the first time in their lives, which should make their lives easier in the long run – for example – they will be able to get access to structured credit, they will qualify for scholarships for their kids at various educational institutions, etc,” said Goyal. The ITR filing by Zomato’s riders is a progressive move for the gig economy and government. Besides opening access to formal credit, TDS collection will also give income to the state’s exchequer. According to experts tracking gig economy, more players will now start TDS collection which eventually will provide income to the state’s exchequer. Such policy by the Gurugram-based firm makes sense as the company’s capitalization recently crossed Rs 2 lakh crore. The record jump in its share price also pushed Goyal into the billionaire club. Separately, Zomato received a Goods and Service Tax (GST) demand notice in Karnataka. The total amount includes Rs 5 crore in GST, along with Rs 3.93 crore in interest and Rs 50.2 lakh in penalties. Zomato, however, is appealing against the order before the appropriate authority.

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