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Magicpin to deliver food in 15 minutes

EntrackrEntrackr · 7m ago
Magicpin to deliver food in 15 minutes
Medial

Offline discovery and rewards platform Magicpin has announced its quick delivery service MagicNOW, a new 15-minute food delivery offering piloted across major Indian cities and metros. According to the company, MagicNOW will provide fast food deliveries within a 1.5 km to 2 km radius and will initially launch in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. During the pilot phase, conducted between November 14 and December 15, MagicNOW claims to have completed 75,000 deliveries from a network of more than 2,000 food brands, including Chaayos, Faasos, Wendy's, Burger King, McDonald's, Taco Bell, and over 1,000 local restaurants. The company stated that the service is designed to cater to the rising demand for ultra-fast delivery of popular, quick-to-prepare dishes without compromising on quality or freshness. MagicNOW will only deliver food prepared by partner restaurants and will not operate through any dark stores. Delivery for MagicNOW will be powered by Velocity by Magicpin, an aggregator of third-party logistics (3PL) providers. Under Velocity, Magicpin consolidates 3PL services from partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp, streamlining supply chain operations for brands and sellers. The Anshoo Sharma-led company currently offers Velocity to multiple brands, including KFC, Burger King, and IGP Gifting. In October, Magicpin claimed to have emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. The instant food delivery market is heating up as established quick commerce players like Zepto, Swiggy, and Blinkit dominate the segment, while emerging players such as Swish and Zing are also gaining traction. Blinkit, owned by Zomato, launched its new 10-minute food delivery service, Bistro, last week. Meanwhile, Zepto is preparing to roll out a dedicated app for Zepto Cafe, to offer 10-minute food deliveries, and Swiggy introduced its own 10-minute food delivery service, Bolt, in October this year.

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Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders

Economic TimesEconomic Times · 10m ago
Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders
Medial

- magicpin has achieved a 15 times growth in daily orders for food and logistics services on the government-backed ONDC platform. - They started with 22,000 restaurant partners and scaled it up to 70,000 partners on ONDC. - magicpin witnessed a rapid increase in daily orders, from 100 to 10,000 in just four weeks. - The company has achieved double-digit market share in major cities, with over 10% market share in cities like Delhi and Bengaluru. - 90% of food orders from prominent buyer apps like Paytm, Tata Neu, and Ola are now fulfilled by magicpin. - magicpin has invested Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC, providing incentives such as zero commission, zero fees, discounts, and free home delivery for customers.

Ola pilots 10-minute food delivery starting from Bengaluru

EntrackrEntrackr · 7m ago
Ola pilots 10-minute food delivery starting from Bengaluru
Medial

Ola Consumer, the hyperlocal delivery arm led by Bhavish Aggarwal, has started piloting quick food delivery services in select areas of Bengaluru. The service is being offered through the Open Network for Digital Commerce (ONDC), a government-backed initiative. Under the food delivery section on the Ola Cabs app, Ola claims to deliver food items from various restaurants within 10 minutes. Ola currently offers F&B services via ONDC but only in limited cities. Apart from food delivery, it also offers last-mile logistics services for grocery shopping and pharmaceuticals via ONDC. Inc42 reported the development first. Ola will join the likes of half a dozen companies which have initiated or on the verge of launching their instant food delivery services. On Tuesday, offline discovery and rewards platform Magicpin also announced its quick delivery service MagicNOW, a 15-minute food delivery offering piloted across major Indian cities. The instant food delivery market is growing with quick commerce players like Zepto, Swiggy, and Blinkit leading the segment, while new players such as Swish and Zing gain traction. Ola ventured into the food delivery space in 2017 with the acquisition of Foodpanda for mere Rs 28 crore. The company aimed to challenge Swiggy and Zomato by leveraging its vast driver network. In 2018, Ola further acquired home chef marketplace Holachef to strengthen its position. However, the vertical failed to gain traction. By mid-2019, Ola scaled down Foodpanda's operations, focusing on in-house food brands, and by early 2020, it officially shut down the segment, citing a strategic shift to its core mobility biz. Ola's current foray into 10-minute food delivery seems trend-driven but faces significant challenges, especially with its mobility business struggling.

Magicpin becomes largest food delivery seller app on ONDC

EntrackrEntrackr · 10m ago
Magicpin becomes largest food delivery seller app on ONDC
Medial

Magicpin on Tuesday said that it has emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. Since joining ONDC in March 2023, Magicpin claims to have expanded its restaurant partnerships from 22,000 to 70,000 by September 2024. Within just four weeks of its ONDC launch, Magicpin scaled from 100 to 10,000 orders in May 2023, reaching 150,000 orders this year. The platform’s growth is driven by its SaaS offering, which powers the front-end of other buyer apps, and its hyperlocal delivery service, Velocity, launched earlier this year. Magicpin’s Delivery as a Service (DaaS) is now used by brands like KFC, Burger King, and IGP gifting. Recently, Magicpin announced an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens onto ONDC. This investment also funds onboarding incentives, such as zero commission, no onboarding fees, discounts, and free delivery for customers of newly partnered restaurants. Magicpin is also a local savings platform, serving over 10 million users who earn rewards on annual spending exceeding $3 billion across 275,000 retailers and over 3,000 brands in categories such as fashion, food, electronics, grocery, and more.

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