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magicpin jumps on the 15-minute food delivery ride; launches magicNOW

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Indian food delivery app, magicpin, has launched its 15-minute food delivery service, magicNOW, after successful tests in Delhi and Bengaluru. Unlike other quick delivery services such as Zepto Cafe and Swish, magicpin has partnered with established brands, including Chaayos, Faasos, Wendy's, Burger King, and McDonald's, along with local restaurants. The service will be available in select areas of NCR, Bangalore, Chennai, Hyderabad, Mumbai, and Pune. MagicNOW completed 75,000 deliveries during its pilot phase and aims to maintain a strict geographical limit of 1.5 to 2 kilometers to ensure product freshness and quality.