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magicpin jumps on the 15-minute food delivery ride; launches magicNOW
YourStory
·
7m ago
Medial
Indian food delivery app, magicpin, has launched its 15-minute food delivery service, magicNOW, after successful tests in Delhi and Bengaluru. Unlike other quick delivery services such as Zepto Cafe and Swish, magicpin has partnered with established brands, including Chaayos, Faasos, Wendy's, Burger King, and McDonald's, along with local restaurants. The service will be available in select areas of NCR, Bangalore, Chennai, Hyderabad, Mumbai, and Pune. MagicNOW completed 75,000 deliveries during its pilot phase and aims to maintain a strict geographical limit of 1.5 to 2 kilometers to ensure product freshness and quality.
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Magicpin to deliver food in 15 minutes
Entrackr
·
7m ago
Medial
Offline discovery and rewards platform Magicpin has announced its quick delivery service MagicNOW, a new 15-minute food delivery offering piloted across major Indian cities and metros. According to the company, MagicNOW will provide fast food deliveries within a 1.5 km to 2 km radius and will initially launch in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. During the pilot phase, conducted between November 14 and December 15, MagicNOW claims to have completed 75,000 deliveries from a network of more than 2,000 food brands, including Chaayos, Faasos, Wendy's, Burger King, McDonald's, Taco Bell, and over 1,000 local restaurants. The company stated that the service is designed to cater to the rising demand for ultra-fast delivery of popular, quick-to-prepare dishes without compromising on quality or freshness. MagicNOW will only deliver food prepared by partner restaurants and will not operate through any dark stores. Delivery for MagicNOW will be powered by Velocity by Magicpin, an aggregator of third-party logistics (3PL) providers. Under Velocity, Magicpin consolidates 3PL services from partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp, streamlining supply chain operations for brands and sellers. The Anshoo Sharma-led company currently offers Velocity to multiple brands, including KFC, Burger King, and IGP Gifting. In October, Magicpin claimed to have emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. The instant food delivery market is heating up as established quick commerce players like Zepto, Swiggy, and Blinkit dominate the segment, while emerging players such as Swish and Zing are also gaining traction. Blinkit, owned by Zomato, launched its new 10-minute food delivery service, Bistro, last week. Meanwhile, Zepto is preparing to roll out a dedicated app for Zepto Cafe, to offer 10-minute food deliveries, and Swiggy introduced its own 10-minute food delivery service, Bolt, in October this year.
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magicNow to contribute 20% to total food delivery biz this fiscal: magicpin CEO
YourStory
·
2m ago
Medial
Hyperlocal e-tailer magicpin anticipates its quick commerce arm, magicNow, to contribute 20% of its food delivery business this fiscal year, up from 13% since launching in September 2024, states CEO Anshoo Sharma. Now available in 20 cities, magicNow exhibits a 10% higher retention rate compared to platform average and includes over 21,000 partner restaurants and merchants. magicpin supports 275,000 retailers and various brands across fashion, food, and other categories.
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Rebel Foods launches 15-min food delivery app ‘QuickiES’
Entrackr
·
5m ago
Medial
Rebel Foods launches 15-min food delivery app ‘QuickiES’ Cloud kitchen unicorn Rebel Foods is making a foray into the 15-minute food delivery segment to compete with foodtech giants like Zomato and Swiggy. In a LinkedIn post, EatSure co-founder and CEO Sagar Kochhar announced that Rebel Foods has launched its 15-minute food delivery app, QuickiES. Co-founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of cloud kitchens and restaurants across multiple countries. It owns and operates several quick-service restaurant (QSR) brands, including Behrouz Biryani, Mandarin Oak, Oven Story Pizza, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life, and Wendy’s. Rebel Foods claims to operate over 450 cloud kitchens across India, the MENA region, Indonesia, the UK, and 75 Indian cities. In FY24, the company’s revenue from operations increased to Rs 1,420 crore, while its losses narrowed by more than 42% to Rs 378 crore during the same period. The Mumbai-based startup has raised $773 million in funding to date from investors such as KKR, Temasek, Lightbox, Evolvence, and others. The instant food delivery market is becoming increasingly competitive, with Zepto launching a dedicated app for Zepto Cafe, promising 10-minute food deliveries. Meanwhile, Zomato-owned Blinkit has introduced Bistro, a standalone app for instant food delivery. Similarly, Swiggy has launched a standalone app, SNACC, for 15-minute food delivery. Zomato has also entered the quick food delivery segment, while emerging platforms like Swish, Magicpin, and Zing are gaining momentum.
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Ola pilots 10-minute food delivery starting from Bengaluru
Entrackr
·
7m ago
Medial
Ola Consumer, the hyperlocal delivery arm led by Bhavish Aggarwal, has started piloting quick food delivery services in select areas of Bengaluru. The service is being offered through the Open Network for Digital Commerce (ONDC), a government-backed initiative. Under the food delivery section on the Ola Cabs app, Ola claims to deliver food items from various restaurants within 10 minutes. Ola currently offers F&B services via ONDC but only in limited cities. Apart from food delivery, it also offers last-mile logistics services for grocery shopping and pharmaceuticals via ONDC. Inc42 reported the development first. Ola will join the likes of half a dozen companies which have initiated or on the verge of launching their instant food delivery services. On Tuesday, offline discovery and rewards platform Magicpin also announced its quick delivery service MagicNOW, a 15-minute food delivery offering piloted across major Indian cities. The instant food delivery market is growing with quick commerce players like Zepto, Swiggy, and Blinkit leading the segment, while new players such as Swish and Zing gain traction. Ola ventured into the food delivery space in 2017 with the acquisition of Foodpanda for mere Rs 28 crore. The company aimed to challenge Swiggy and Zomato by leveraging its vast driver network. In 2018, Ola further acquired home chef marketplace Holachef to strengthen its position. However, the vertical failed to gain traction. By mid-2019, Ola scaled down Foodpanda's operations, focusing on in-house food brands, and by early 2020, it officially shut down the segment, citing a strategic shift to its core mobility biz. Ola's current foray into 10-minute food delivery seems trend-driven but faces significant challenges, especially with its mobility business struggling.
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Swiggy launches standalone app Snacc for 15-minute food delivery
Economic Times
·
7m ago
Medial
Swiggy has introduced a new standalone app called Snacc, designed for 10-15 minute food delivery in Bengaluru. Available on Google's Play Store and Apple's App Store, Snacc delivers fast food, prepared meals, and beverages, distinguishing it from Swiggy's existing Bolt service, which focuses on restaurant orders. This launch mirrors similar fast delivery services like Blinkit’s Bistro and Zepto Cafe, which also operate through standalone applications.
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Zomato launches 15-minute food delivery offering
Economic Times
·
7m ago
Medial
Zomato has introduced a 15-minute food delivery service in Gurgaon, aiming to provide rapid deliveries from nearby restaurants. This initiative parallels Swiggy's Bolt, which constitutes over 5% of its orders. Additionally, Zomato-backed Blinkit launched Bistro for rapid food deliveries from its dark stores. Zepto, supported by Nexus Venture Partners, also competes in this quick delivery space with its Cafe service, delivering within 10 minutes.
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Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup
Economic Times
·
1y ago
Medial
Food delivery orders on hyperlocal startup magicpin doubled to 10 lakh during the cricket World Cup matches on the government-backed Open Network for Digital Commerce (ONDC) network. Magicpin delivered 35,000 food orders during the India versus Pakistan match and peaked at 50,000 orders on a single day during the India versus Australia match. The company had offered discounts worth Rs 50-100 crore to cricket fans on food delivery and other categories during the World Cup. Magicpin's food delivery business is witnessing 2 times growth month-on-month.
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Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders
Economic Times
·
10m ago
Medial
- magicpin has achieved a 15 times growth in daily orders for food and logistics services on the government-backed ONDC platform. - They started with 22,000 restaurant partners and scaled it up to 70,000 partners on ONDC. - magicpin witnessed a rapid increase in daily orders, from 100 to 10,000 in just four weeks. - The company has achieved double-digit market share in major cities, with over 10% market share in cities like Delhi and Bengaluru. - 90% of food orders from prominent buyer apps like Paytm, Tata Neu, and Ola are now fulfilled by magicpin. - magicpin has invested Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC, providing incentives such as zero commission, zero fees, discounts, and free home delivery for customers.
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magicpin clocks multifold growth in FY24 with improved profitability
YourStory
·
5m ago
Medial
Magicpin, a food delivery and hyperlocal ecommerce app, witnessed a threefold revenue increase to ₹870 crore in FY24 from ₹297 crore in FY23, alongside a 30% reduction in cash burn. The company aims for EBITDA breakeven in six months, noting an improved adjusted EBITDA margin of -9.8% from -39.2% the previous year. As the third-largest food delivery player, Magicpin grew significantly on the ONDC network and plans to expand its rider fleet to handle more deliveries.
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Magicpin becomes largest food delivery seller app on ONDC
Entrackr
·
10m ago
Medial
Magicpin on Tuesday said that it has emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. Since joining ONDC in March 2023, Magicpin claims to have expanded its restaurant partnerships from 22,000 to 70,000 by September 2024. Within just four weeks of its ONDC launch, Magicpin scaled from 100 to 10,000 orders in May 2023, reaching 150,000 orders this year. The platform’s growth is driven by its SaaS offering, which powers the front-end of other buyer apps, and its hyperlocal delivery service, Velocity, launched earlier this year. Magicpin’s Delivery as a Service (DaaS) is now used by brands like KFC, Burger King, and IGP gifting. Recently, Magicpin announced an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens onto ONDC. This investment also funds onboarding incentives, such as zero commission, no onboarding fees, discounts, and free delivery for customers of newly partnered restaurants. Magicpin is also a local savings platform, serving over 10 million users who earn rewards on annual spending exceeding $3 billion across 275,000 retailers and over 3,000 brands in categories such as fashion, food, electronics, grocery, and more.
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