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Rebel Foods launches 15-min food delivery app ‘QuickiES’

EntrackrEntrackr · 5m ago
Rebel Foods launches 15-min food delivery app ‘QuickiES’
Medial

Rebel Foods launches 15-min food delivery app ‘QuickiES’ Cloud kitchen unicorn Rebel Foods is making a foray into the 15-minute food delivery segment to compete with foodtech giants like Zomato and Swiggy. In a LinkedIn post, EatSure co-founder and CEO Sagar Kochhar announced that Rebel Foods has launched its 15-minute food delivery app, QuickiES. Co-founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of cloud kitchens and restaurants across multiple countries. It owns and operates several quick-service restaurant (QSR) brands, including Behrouz Biryani, Mandarin Oak, Oven Story Pizza, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life, and Wendy’s. Rebel Foods claims to operate over 450 cloud kitchens across India, the MENA region, Indonesia, the UK, and 75 Indian cities. In FY24, the company’s revenue from operations increased to Rs 1,420 crore, while its losses narrowed by more than 42% to Rs 378 crore during the same period. The Mumbai-based startup has raised $773 million in funding to date from investors such as KKR, Temasek, Lightbox, Evolvence, and others. The instant food delivery market is becoming increasingly competitive, with Zepto launching a dedicated app for Zepto Cafe, promising 10-minute food deliveries. Meanwhile, Zomato-owned Blinkit has introduced Bistro, a standalone app for instant food delivery. Similarly, Swiggy has launched a standalone app, SNACC, for 15-minute food delivery. Zomato has also entered the quick food delivery segment, while emerging platforms like Swish, Magicpin, and Zing are gaining momentum.

Zomato halts 15-min food delivery service 'Quick' just four months after launch

EntrackrEntrackr · 2m ago
Zomato halts 15-min food delivery service 'Quick' just four months after launch
Medial

Food tech giant Zomato has reportedly removed its 15-minute food delivery tab, Quick, from its main app just four months after its launch, hinting at a possible strategic reset in its approach to ultra-fast meal deliveries. Moneycontrol was the first to report this development. The feature, also available as part of Zomato Everyday, was advertised on the landing page of the main app but is now unavailable in several cities such as Bengaluru, Gurugram, Hyderabad, Mumbai, and more. It is also possible that the company will not entirely phase out the feature and may release another version later. The service offered ready-to-eat dishes from select restaurants located within a two-kilometre radius. However, the option is no longer visible. Zomato Quick accounted for nearly 8% of the total order volume on the app around March. This was Zomato’s second attempt to crack the quick food delivery market under its main app. Its earlier effort – Zomato Instant, launched in 2022 – promised 10-minute deliveries in Bengaluru and Delhi-NCR but was shut down by January 2023. It was later replaced by Zomato Everyday, a home-style meal service with similar delivery timelines. While Zomato no longer offers a quick food delivery option on its main app, it has launched Bistro by Blinkit – a separate service offering fast-moving, ready-to-eat dishes made in Blinkit's network of dark stores. The app focuses on snacks, small meals, and bakery items that can be dispatched rapidly, blending Blinkit’s quick-commerce infrastructure with Zomato’s food delivery know-how. Zomato appears to be shifting its quick-food plans away from its core app and into a more focused play powered by Blinkit's dark store network. The company may be looking to separate rapid-fire snacking from full-fledged restaurant orders. The move comes at a time when the 15-minute food delivery space is flooded with new entrants, such as Zepto, which led the category with Zepto Café in 2022 and now fulfills over 100,000 daily orders through its standalone app – translating to a $100 million annualised GMV.

Magicpin to deliver food in 15 minutes

EntrackrEntrackr · 7m ago
Magicpin to deliver food in 15 minutes
Medial

Offline discovery and rewards platform Magicpin has announced its quick delivery service MagicNOW, a new 15-minute food delivery offering piloted across major Indian cities and metros. According to the company, MagicNOW will provide fast food deliveries within a 1.5 km to 2 km radius and will initially launch in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. During the pilot phase, conducted between November 14 and December 15, MagicNOW claims to have completed 75,000 deliveries from a network of more than 2,000 food brands, including Chaayos, Faasos, Wendy's, Burger King, McDonald's, Taco Bell, and over 1,000 local restaurants. The company stated that the service is designed to cater to the rising demand for ultra-fast delivery of popular, quick-to-prepare dishes without compromising on quality or freshness. MagicNOW will only deliver food prepared by partner restaurants and will not operate through any dark stores. Delivery for MagicNOW will be powered by Velocity by Magicpin, an aggregator of third-party logistics (3PL) providers. Under Velocity, Magicpin consolidates 3PL services from partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp, streamlining supply chain operations for brands and sellers. The Anshoo Sharma-led company currently offers Velocity to multiple brands, including KFC, Burger King, and IGP Gifting. In October, Magicpin claimed to have emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. The instant food delivery market is heating up as established quick commerce players like Zepto, Swiggy, and Blinkit dominate the segment, while emerging players such as Swish and Zing are also gaining traction. Blinkit, owned by Zomato, launched its new 10-minute food delivery service, Bistro, last week. Meanwhile, Zepto is preparing to roll out a dedicated app for Zepto Cafe, to offer 10-minute food deliveries, and Swiggy introduced its own 10-minute food delivery service, Bolt, in October this year.

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